Social Media, Notably Facebook, MySpace And Twitter, Could Be The Future Way This Generation Sends Greetings
February 4, 2010 Stevens, PA -- The prime market for stationery and greeting card marketers are young adults aged 25-to-34 years of age. Consumers in this age group spend 41 percent more than buyers aged 35-to-44 years, making these young adults the highest spending age group across all five stationery product categories included in a new study of the greeting card and stationery market from Unity Marketing.
But while over 80 percent of young adults, aged 24-to-34 years, purchased greeting cards in the past year and spent on average $85 on their card purchases, there is one category of greeting cards that they reject -- They are far less likely than consumers 35 years and older to send Christmas cards.
Affluents Are More Likely To Use Social Media To Look At Brands, Rather Than To Commit To A Relationship With Them
Marketers are abuzz with the possibilities of social networking. In a new survey among 1,614 affluent luxury consumers (avg. income $239.3k), some 78 percent of affluent consumers have at least one social networking profile (usually on Facebook). From the marketers' point of view, social networking sites seem the logical place to close sales.
Department Store's Decision May Cut Costs, But Move The Venerable Chain One Step Closer To Being Indistinguishable Fom The Mass-Market Discount Stores
The white-glove image of the traditional department store -- with sales clerks readily avaiable to assist, no-questions-asked returns, and full-service gift wrap -- has become a thing of the past. Another signal of this retreat comes as Macy's announced it is eliminating its gift-wrap department in most of its stores as a cost-saving move.
Heavy Internet Users Spend More On Luxury Than Affluents Who Shop Less Often Online
Luxury marketers: How can you recognize your best potential customers? Look no further than the computer, because today's best prospect for luxury brands spends more time shopping online, according to a new Unity Marketing survey among 1,614 affluent luxury consumers (avg. income $239.3k.)
A New Unity Marketing Study Of The Gifting Market Finds That 'Black Friday' Isn't The Most Important Day On Retailer's Calendar:
Black Friday -- the traditional day after Thanksgiving on which retailers' account tallies switch from red to black -- has long been promoted as the most important day on the calendars of luxury marketers wishing to capture the Christmas gift shopper. New data on the gift shopping habits of consumers proves this perception is wrong.
According to Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market, a new in-depth report on gfting patterns and behavior, two-thirds of all shoppers who give Christmas gifts started their shopping for Christmas 2009 before Thanksgiving. Only one-third started shopping on Black Friday or after.