Heavy internet users spend more on luxury, but luxury clothing brands have catching up to do
For over a decade, the web presence of a luxury clothing and apparel brand has been easy to predict -- a Flash-based catalog with beautiful images but no way to make a purchase. These luxury brands have typically feared that selling online would dilute the experience of the brand, an experience they believed for too long that could only be had face-to-face in a department or luxury branded store.
However now, according to reporting from The New York Times (http://nyti.ms/9wANGu), luxury brands like Marc Jacobs, Jimmy Choo, and La Perla all are finally embracing e-commerce as a way to reach the highest-spending luxury consumer. Their targeting is right, but they have lots of catching up to do.
A new trend report reveals ways fashion brands can connect more effectively with their affluent fashion customers
No longer is high quality and good value for the price what it takes to be a top fashion brand, according to a new survey among 1,245 affluent fashion customers. Today the most important measure of excellence in a fashion brand is that it be a good investment.
"This gives the phrase 'investment dressing' a whole new meaning," says Pam Danziger, president of Unity Marketing and lead researcher in the new fashion brand study. "The concept of investment implies that the purchaser gets a return on what they spend. Luxury consumers expect their fashion brands to deliver a return on their investment in the form of timelessness, sophistication, and distinction, according to the survey results."
New Unity Marketing Study Provides The Facts And Figures Marketers Need To Build Share In The Changing Market For Art, Wall Decor, Picture Frames And Custom Framing Markets
If you want to know about the tastes and interests of the American consumer, you need only look at his or her walls. In 2009 Americans invested over $42 billion decorating their walls, says the latest study on art and wall decor by Unity Marketing entitled Art, Wall Decor, Picture Frame and Custom Framing Report, 2010. However, the research based upon a survey of over 1,300 recent buyers shows how they choose to spend their dollars to decorate their walls is changing, and savvy marketers will react to these changes in focus and taste.
Discount retailers and internet websites will get a boost from increased gift spending this year
Stevens, PA April 26, 2010 -- The message is the same for devoted offspring and smart marketers alike: On May 9 this year, don‚t forget about Mom!
Mother's Day is the second most important gifting holiday, on which over half of all gifters purchase a gift. That puts Mother's Day right behind Christmas in gifting popularity, according to a new research study from Unity Marketing's The Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market. This report presents an in-depth view of consumers' gift buying and giving behavior for holidays and gift occasions like birthdays and anniversaries throughout the year based upon a survey of 1,680 adult gift buyers.
Two demographic segments -- ultra-affluents and young affluents -- will lead the luxury market out of the recession, while more mature baby boomer affluents will continue to be thrifty
Unity Marketing's exclusive Luxury Tracking Study results are in for the fourth quarter 2009 and they show a marked improvement in consumer sentiment among affluent consumers, defined as those at the top 20 percent of household income. The survey tracking luxury consumption was conducted from January 8-14, 2010 among 1,614 affluent consumers (avg. income $239.3K, 45.9 years, 41 percent male/59 percent female.
In the beginning of 2010 the Luxury Consumption Index (LCI) which measures consumer confidence in the ranks of the affluent stands at about the same level it was in September 2007, just as the recession began to drag the index down. Throughout 2009 the LCI has steadily gained points. Overall the index has recovered about 80 percent of the points it lost since it bottomed out in September 2008.