Are Things Any Different for the Affluent Consumers?

Stevens, PA January 30, 2012 -- This morning the U.S. Commerce Department squashed marketer's dreams that the consumer spent his or her way to happiness this past December. Rather than spend it, consumers took modest gains in income and

socked it away for a rainy day. This latest news about slowing consumer spending is leading many pundits to predict economic growth will slow during the first quarter of 2012.

What Does This Mean for the Luxury Market?

For high-end marketers that depend on the generous spending of the affluent consumer segment, the question is whether things are any different for them as we begin 2012? Unity Marketing's exclusive Luxury Consumption Index (LCI) and its Luxury Tracking Survey can be your guide to key trends shaping the future prospects of the luxury market.

Join Pam Danziger, president of Unity Marketing, on February 10 at noon e.s.t. as she shares the results of Unity Marketing's latest survey of over 1,300+ luxury consumers (average income $286,300) and what it predicts for 2012.

Register today to learn:

The latest trends in what's hot and what's not in 22 different categories of luxury goods and services

What Unity Marketing's LCI predicts for the first quarter of 2012 about affluent consumer sentiment and expected spending

Marketing strategies to help you be more successful connecting with the mindset of the luxury consumers

Pam Danziger will review the results of Unity Marketing's latest luxury tracking survey, the LCI, and what it predicts for the first quarter 2012 in the luxury market

What if you had a tool that predicts the behavior of affluent consumers before you make plans for the coming quarter? As you navigate the uncertain waters of the economy, the LCI is the light that can guide your way.

Unity Marketing's Luxury Consumption Index (LCI) measures consumer confidence among affluent consumers. It gives marketers a forward look into shifts and changes in the affluent customer segment, including what they are buying, how much they are spending.

The LCI has historically been predictive of changes in the economy and the luxury market several quarters before events occur, predicting the onset of the Great Recession and today anticipating a double dip. Today, marketers and investors rely on the LCI to predict the trajectory of the luxury market in future quarters.

Do you have questions about the luxury consumers? Unity Marketing has answers.

In the Feb. 10 webinar, Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury will announce:

The latest LCI and what it predicts for the first quarter of 2012?

What sectors in the luxury market are trending up? What sectors are facing a headwind that may depress sales?

Key trends in luxury consumer spending and purchases in the 22 luxury categories included in the luxury tracking survey, specifically:

• Home Luxuries (furniture, art, linens, tabletop, home electronics and more)
• Personal Luxuries (fashion, fashion accessories, beauty, wine & spirits, jewelry & watches)
• Experiences, such as travel, dining, beauty/cosmetic services
• Year end results for the luxury consumer market through 2011.
• What's hot, what's not in luxury today in products, brands, stores, shopping destinations?

You can hear Pam Danziger share the latest results from Unity Marketing's Luxury Tracking Survey, conducted among 1,333 luxury consumers from January 7-18, 2012.

The webinar lasts about 60 minutes and is recorded for your convenience. Subscription fee for the webinar is $499 and covers an unlimited number of attendees at your site. Subscribers will also receive a copy of the detail slides used in the presentation. The recorded webinar will be stored through March 10, 2012 so you can hear the talk again. Finally, your subscription fee can be applied as credit toward the purchase of any Unity Marketing report.

Click this link to register

About Pam Danziger and Unity Marketing

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Pam received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 by Harper's Bazaar.

Pam gives luxury marketers "All Access" to the mind of the luxury consumer. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high spending consumers. Unity Marketing is the voice of the luxury consumer for such clients as PPR, Diageo, Tempur-Pedic, Google, Swarovski, Constellation Wines, Luxottica, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board.