Opportunity to Participate in New Consumer Insights Study of the Greeting Card, Stationery and Specialty Paper Products Market

Unity Marketing is launching a new research study into the consumer market for greeting cards, stationery and specialty paper products such as those used for crafting and hobbies. The goal of the research project is to help marketers understand the mindset of their current customers and find new opportunities in a changing market.

The research study will be conducted under the direction of study sponsors who will guide and direct the research effort and share thecosts of the study. As a result, study sponsors will gain many of the benefits of a custom market research study at the significantly reduced cost associated with a multi-client study. Pam Danziger, president of Unity Marketing, will lead the research initiative.

A proposal describing the research study, its methodology, deliverables and time line is available upon request.  Please call Pam at 717.336.1600 to request a copy.

Unity Marketing Is Undertaking a Major Consumer Research Study on Greeting Cards, Stationery and Paper Goods

Unity Marketing has designed a new research study to give future vision to marketers and retailers of greeting cards, stationery and papers for crafting and hobby uses.  The research will help marketers identify and take advantage of the emerging opportunities within the category for consumers' shifting needs.

This study is for those forward-thinking marketers and retailers that have a NEED TO KNOW about the future of the greeting card, stationery and paper goods markets.  It offers study sponsors a cost-effective research solution where they can get the benefits of customized consumer research, but not at the high custom-research price.

This study with use Unity's exclusive 'why people buy' market research strategy that combines qualitative and quantitative research methodologies.

Research Sponsors Guide and Direct the Research So that the Final Report Meets Their Specific Needs

In order to make sure that this new consumer research focuses on the issues of most importance to greeting card, stationery and paper goods marketers and retailers, Unity Marketing offers sponsorships to companies who want to be more involved in the research.

As a research sponsor, your company can be involved in both the qualitative and quantitative research development.  The research will be semi-custom‚ as company sponsors will contribute directly to the research.

Exclusive sponsorships are also available for marketers that want to maximize their competitive edge.

About  Pam Danziger and Unity Marketing