New Survey to Explore Recession's Impact on Home Luxury Market
New Study to Discover How the Recession and the Housing Crisis Is Impacting the Market for Home Luxuries
Unity Marketing offering sponsorship opportunities for home luxury companies to participate in new survey among affluent consumers
Unity Marketing will conduct an in-depth survey among 750-to-1,000 affluent consumers who recently purchased luxury home furnishings or recently participated in a home remodeling or redecorating project or who built a new home.
Companies, retailers, designers, interior decorators and showrooms that need the latest information on trends in the market for home luxuries can participate as sponsors in this survey. The survey will be conducted in June/July 2008.
The consumer survey will provide insghts into the customers' mindset, their purchase drivers and their purchase behaviors. These consumers insights will be invaluable for home marketers and retailers that need to understand where the home luxury consumer market is today and where it will be tomorrow. The data will be critical for strategic planning, business development, brand management and new customer acquisition strategies.
The research will be led by Pam Danziger of Unity Marketing, a leading consulting firm specializing in luxury consumer insights. Danziger explains, "The research will deliver a compelling package of facts and figures that quantitative surveys provide, plus insights into consumers' mindset gathered through an issues and attitudes survey strategy."
In a unique twist, luxury marketers interested in this study will have the opportunity to sponsor the research before it begins. As a sponsor, companies will have direct input into the direction, scope and objectives of the project, oversight in the survey design and can add their brands and key competitor brands to the survey.
"Using this multi-client approach makes these insights budget-friendly, yet customized to the specific company's needs," Danziger explains. The sponsorship fees may range from $3,000-$5,000 depending upon the total number of sponsors.
Exclusive Sponsorships Offered
Company sponsors will have exclusivity within their specific product category, so no direct competitors will act as sponsors. Therefore, we can accept only one kitchen home appliance company; one case goods furniture manufacturer; one upholstered furniture manufacturer; one window dressing company; etc.