Dow Jones Reports That Home Shoppers Are Returning in Late 2009
Unity Marketing Gives Marketers Advance Warning Of Shifts In The Consumer Marketplace To Help Marketers Get Ahead Of The Trends
For some home furnishings retailers, furniture makers, and appliance manufacturers, the wait for the end of the recession appears to be over. According to news from Dow Jones, several major retailers and manufacturers in the home goods space -- including such major players as Best Buy, Home Depot, Lowes, and Williams-Sonoma -- all have posted positive sales reports in the last quarter, including an uptick in appliance sales.
These results come as no surprise to Unity Marketing's chief analyst Pam Danziger who gave advance notice of affluent consumers' rising demand for home luxuries to spruce up their living environment back in June 2009; Home marketers that put Unity Marketing's predictions to work were poised to take advantage of returning customer demand, stocking the items most likely to attract the attention of consumers who have been denying themselves during the worst of the economic downturn. They were ready to satisfy this demand with attractive prices on items hitting the shelves just as demand began to come back.
Commenting on the predictive power of Unity Marketing's Luxury Tracking Study, Pam Danziger, president of Unity Marketing, says, "With four annual surveys conducted every three months, Unity Marketing keeps its fingers on the pulse of the affluent consumer market, how they feel about their finances and how their attitudes translate into new patterns of shopping and spending. Unity's exclusive Luxury Consumption Index (LCI) is our single most powerful predictive tool to give marketers targeting the affluent consumer segment advance warning about shifts in their consumer confidence that forecasts changes in consumer behavior.
"We give our clients research tools and insights to help them plan for trends transforming their affluent consumer market. The latest news about the rise in sales for home retailers shows once again Unity Marketing's track record of success in getting out in front of changing shopping patterns," Danziger explains. "We focus on the affluent consumer segment because they are the economy's 'heavy lifters' -- representing only 20 percent of total households, but accounting for over 40 percent of retail sales."
Unity Marketing offers marketers tired of being last -- not first -- when it comes to changes in the consumer market a no-risk trial subscription to the Unity Marketing Luxury Tracking Study that will demonstrate the power of its survey of 1,000+ luxury consumers to predict the direction of the luxury consumer market in the future. Use this link to learn how to get out in front of shifts in the luxury consumer market.
Gain Valuable Insights into the Affluent Consumer Market by Tracking their Spending, Purchases and Brand Preferences
Unity Marketing offers a special trial of its Luxury Consumer Tracking Study to new subscribers risk-free
The market for high-end goods, services, and experiences is growing ever more competitive. As the luxury market continues to struggle in the current economy, market research is no longer an option; it is an absolute necessity. The fact is: The marketer with the most knowledge wins!
Luxury marketers need to know all there is to know about their customers and potential customers. They must stay vigilant in tracking the shifts, turns, and changing preferences among the affluent consumer market. They need up-to-the-minute data, as well as a historical perspective, to anticipate the next major business opportunity or branding challenge. But conducting the regular, routine research needed to identify shifts in the overall affluent market is extremely costly and time consuming.
Danziger explains, "Unity Marketing's research strategy gives our clients a powerful one-two punch. Our clients invest heavily in their own internal market research, tracking their customers' spending and buying preferences. But their internal data tells them absolutely nothing about the potential affluent customer that walks by their store or their brand. Unity's research compliments internal tracking studies and gives an invaluable outside perspective that marketers can use to attract those people walking past their brand in favor of the competition."
Unity Marketing offers a cost-effective syndicated market research solution for marketers targeting the affluent that measures their high-end purchases and brand preferences every quarter. Brought to you by internationally renowned luxury marketing expert Pam Danziger, Unity Marketing's Luxury Consumer Tracking Study is a vital tool to gain new insight and understanding about the luxury market.
Special No-Risk Trial Offer for New Subscribers
New subscribers to the Luxury Consumer Tracking Study can take advantage of a special no-risk offer on a trial subscription to the service that can be rolled over into a full year of the service at a reduced cost. New subscribers may purchase a trial of a single quarter of the study for $3,250 which will include customization of the tracking study to fit your product and brand preference needs. This offer carries no commitment to subscribe for the full year.
Once the subscriber experiences the powerful insights available in the Luxury Consumer Tracking Study, they may subscribe for an entire year (an additional four quarters) for $10,000 ˆ that is a 25 percent savings off the normal annual subscription cost of $12,500. New subscribers will therefore get five quarters of luxury tracking for the normal list price for four. In effect, you will receive one quarter for free.
What Luxury Tracking Subscribers Get:
Subscribers will receive:
1. Luxury Consumer Tracking Survey quarterly analysis report of what 1,000-1,250 affluent consumers bought in the past three months, what they plan to buy in the next three months, how much they spent and their brand preferences. Each subscriber will have their brands and up to five or six key competitor brands included in the survey. The survey questionnaire is also customized to each subscribers specific product and service categories.
2. Luxury Market Report --The Ultimate Guide to the Luxury Consumer Market Two year-end summary reports of luxury consumer purchases and spending, covering the year before and after your subscription. These two annual reports represent a $7,000 value.
3. Access to Unity Marketing's affluent consumer survey panel Subscribers can access this affluent consumer survey panel for customized market research projects. Costs to be calculated separately.
4. Half-price discount on all other Unity Marketing reports ordered.