Tech-Buying Tips For Women - To Help Women Like You Make Better Spending Decisions Regarding Technology Products
Our articles provide information, tech-buying and using tips and advice on social media marketing, online business networking, the use and purchase of consumer electronicsand software by women. Aimed at helping executive women and women business owners make better spending decisions regarding technology products and how best to utilise the power of the internet.
Typically, women business owners buy and use technologydifferently than their male counterparts — they adopt technology because it helps them multi-task and be more efficient. Despite perceptions that technology remains the province of geeks and guys, women owners and consumers are increasingly early adopters of new digital products.
Women managers' mindsets make them natural leaders to take up the charge
Nearly every day, we receive messages in organizations and our personal lives that the world is chaotic and separated by nationality and culture. Yet, in an ambitious worldwide 2004-05 research initiative called "The World at Work," my colleague Dr. Barbara Trautlein and I found the opposite. We discovered more similarity than difference across geography, industry and gender based on interviews with multinational managers on five continents and spanning the organizational Value Chain.
We also reached a key conclusion about "technology" in organizations: It's time to rethink technology's role, boldly asking: "Does technology have a new role to play in a critical 21st century challenge - building connections, collaboration and consensus in ways that it hasn't before?" Moreover, should women managers take the lead, spurring dialogues that would make this possible?
Were you aware that.... Women make 66% of all computer purchases and 51% of all consumer electronic purchases?
The World of Computers & Technology is no longer a bastion of male supremacy. A recent online survey found that women are using computers and technology more than ever in their daily lives. The study, conducted by Harris Interactive on behalf of Intel Corp., investigated the differences between men and women and how they relate to technology.
The survey showed that a growing number of women use technology every day. Women are flocking to laptops, cell phones, and personal organizers. The Consumer Electronics Association (CEA) recently supported that fact by reporting that women splurged more on technology last year than men. According to the CEA, $55 billion of the $96 billion spent on tech products was spent by women.
Tech-buying tips for women business owners
Women-owned businesses continue to grow at a startling rate. And women entrepreneurs have become ever more strategic about leveraging technology to fuel business growth and productivity.
Typically, women business owners buy and use technology differently than their male counterparts — they adopt technology because it helps them multi-task and be more efficient.
The new generation of consumer electronics devices that we saw at CES this past January opened Pandora's Box
Every January, in what's become a New Year's ritual, hundreds of thousands of visitors from all over the world converge on Las Vegas to see the latest gadgets at the Consumer Electronics Show (CES) in Las Vegas. But this year was different. It was the year that it became clear that innovation would come to a standstill unless content providers, distribution platforms and policy-makers were all willing to play ball, too.
Are you aware?
by Pallavi Gogoi in New York
Edited by Patricia O'Connell
We now know based on research from nearly everyone in the consumer electronics industry, including reports coming out of the Consumer Electronics Show that:
Women actually spent more on technology last year than men, according to the Consumer Electronics Association. It says women accounted for $55 billion of the $96 billion spent on electronics gear.
Women are involved in 89 percent of all consumer electronics purchase decisions.
Eighty-four (84) percent of women believe that new technologies can help improve their lives.