Women Buying Technology - Tech Buying Tips For Women Business Owners

Tech-buying tips for women business owners 

Women-owned businesses continue to grow at a startling rate. And women entrepreneurs have become ever more strategic about leveraging technology to fuel business growth and productivity.

Typically, women business owners buy and use technology differently than their male counterparts — they adopt technology because it helps them multi-task and be more efficient.

The new generation of consumer electronics devices that we saw at CES this past January opened Pandora's Box 

Every January, in what's become a New Year's ritual, hundreds of thousands of visitors from all over the world converge on Las Vegas to see the latest gadgets at the Consumer Electronics Show (CES) in Las Vegas. But this year was different. It was the year that it became clear that innovation would come to a standstill unless content providers, distribution platforms and policy-makers were all willing to play ball, too.

Are you aware?

by Pallavi Gogoi in New York
Edited by Patricia O'Connell

We now know based on research from nearly everyone in the consumer electronics industry, including reports coming out of the Consumer Electronics Show that:

Women actually spent more on technology last year than men, according to the Consumer Electronics Association. It says women accounted for $55 billion of the $96 billion spent on electronics gear.

Women are involved in 89 percent of all consumer electronics purchase decisions.

Eighty-four (84) percent of women believe that new technologies can help improve their lives.