When You Will Know If the Time Is Right for Social Media
Retailers and small businesses ask: What -- if anything -- should I do about social media?
Social media noise is everywhere these days. You can't even watch the latest television news without getting an invitation to send your comments to the talking head of the day via Twitter, Facebook, the newscaster's webpage, email, or the station's website.
Social media has also gone commercial with international brands like Audi running a Twitter hashtag campaign in their ad for the Super Bowl, easily the most expensive television commercial thanks to its huge audience. Audi's investment in this effort shows the importance they believe social media has attained.