A new trend report reveals ways fashion brands can connect more effectively with their affluent fashion customers
No longer is high quality and good value for the price what it takes to be a top fashion brand, according to a new survey among 1,245 affluent fashion customers. Today the most important measure of excellence in a fashion brand is that it be a good investment.
"This gives the phrase 'investment dressing' a whole new meaning," says Pam Danziger, president of Unity Marketing and lead researcher in the new fashion brand study. "The concept of investment implies that the purchaser gets a return on what they spend. Luxury consumers expect their fashion brands to deliver a return on their investment in the form of timelessness, sophistication, and distinction, according to the survey results."