Every Business Experiences Slowdowns At One Time Or Another
Right now, there is not only a slowdown, their is downright malaise. I believe it is a collective emotional depression, fueled by the news media's relaying every message of doom and gloom possible. If it's not war, its the economy and now, sadly the grim reality of the Gulf oil spill. Not only does it paralyze us with fear, it creates a sadness that kills initiative. Seemingly hopeful messages that the economy is "about to pick up", merely slow it down even more as investors wait for everything to finally hit bottom, dropping the other shoe, so to speak.
Customers are holding off on selling their homes, buying goods and services, starting home improvements. We're cutting back, canceling subscriptions and memberships and forgoing travel. We seem to have pulled in our nets, waiting for better weather. Seems like the right thing to do.
Just remember that business is all about cycles. The wheel, albeit turning slowly, will turn upward once more. It simply has to and it will.
So what are small businesses supposed to do while at the wrong end of the cycle? Sitting around complaining and waiting for things to change is not the answer. My suggestion! Be like a farmer!