Stages of your business growth and predictability
Being predictable is often times a negative. It's not. For women owned businesses, being predictable can lead you to great success. For instance, if you discovered a formula that works why not use it every time? Now, being predictable isn't about staying the same year after year. It's about knowing which behaviors to exercise, once you've discovered their success, at each stage of business growth and even more so for women owned businesses. So, yes, you do incorporate and flexibility but there is room for predictable behavior that leads to major rewards.
The key is to learn how to use the information and knowledge to piece together the types of actions that can guarantee success in your business. Just as you grow, so does your business. There are comparatively predictable phases of growth. There are periods of distinct growth during times of no conflict or surprises. Growth also occurs at stages of troubled times when your business faces threats to survival.