Analyzing social media marketing efforts is crucial for businesses
It’s difficult to track direct sales from social media marketing efforts, but there are applications like Hootsuite and even Google Analytics that make things easier. Marketers are commonly asked about ROI as it pertains to social media marketing investment. It seems like assessing ROI should be easy, but it isn’t always so; at least, not as easy as it is with a printed postcard campaign.
The following five steps, however, can help draw a bead on whether or not all those social media marketing dollars are driving actual paying customers to a business.