As the Voice for Amateur Women Golfers
Much has changed since one July afternoon in 1991 when 28 women gathered for a golf clinic to begin learning business golf in order to enhance their careers. That small group quickly transformed into a nationwide movement that became the Executive Women’s Golf Association.
Now known as the EWGA and celebrating its 20th anniversary this year, this international organization starts its third decade with the launch of Fair Way Forward™ to advocate for more positive golf course experiences for women.
This advocacy initiative is designed to give golf facilities the insights needed to become more “women friendly” so they can attract and keep more women golfers. For as long as the Executive Women’s Golf Association has existed, the golf industry has considered women as a key growth market for the game of golf. And while some barriers have fallen – such as greater access to Saturday morning tee times – much of the dialog has not resulted in the positive changes women want.