Teleseminar Price Tag - Increase The Perceived Value
Teleseminar Price Tag - things to consider
Value is a subjective term, a relative feeling. If someone perceives the value of a product or a service to be high, he or she will naturally be willing to sacrifice more (time, money, etc.) to take advantage of its value.
So along that vein, if you want to build the price tag of your teleseminar (and I'm sure you do), you must increase its perceived value. Consumers naturally think in a "what's in it for me?" manner. When you create a belief that what they're getting from your teleseminar will greatly outweigh their investments of time and money, you have managed to increase the perceived value of your event.
Here are some ways to accomplish that high-value factor:
Promise to disclose secrets
True secrets would be those things that aren't common knowledge. Or, even better, they are those things which you have discovered; things which you invented or uncovered that can make your teleseminar participants' lives better.
Promise to divulge your mistakes
Some failures, especially small ones, are inevitable, and can be instrumental in learning for success. But if you can share the mistakes that you've made, to save your audience the time and grief that can come when they make those same mistakes, you will increase the perceived value of your teleseminar.
Save your audience some time
When the information that you have compiled for disclosure on your teleseminar will save your participants hours, days, or weeks of research, you move them toward their goals more quickly, which is for most, invaluable. For instance, if you can offer succinct, successful methods for doing something on a 30 minute call, for which people would normally spend 2 or more hours researching, you have created value.
Quantify the cost.
Ask yourself how much it would cost participants to unearth the information, on their own, that you're planning to convey. Consider resources they would have to buy, the traveling they might have to do, the phone calls they may have to make, and the time away from revenue-building that they would have to spend.
If you limit the number of spaces on your teleseminar to 10, for instance, you will increase value. Registrants will know that they won't have to compete with 100 other people during question-and-answer time, and they'll attach a noted value to that opportunity to have a voice. You may have only expected to get 10 people on your call anyway, but by making a statement of limits, you increase perceived value. This not only ensures that you get 10 people who are very interested in your topic, but will allow you to convert a stumbling block into a selling point.
Gifts like transcripts, reports, templates, memberships, e-mail support, participation in a follow-up question-and-answer session, critiques of participants' work, etc. will add perceived value and increase your revenue, as long as the gift you're giving doesn't out-cost your teleseminar price tag differential.
Remember, if you create a high perception of value before your teleseminar, you must deliver on your promises. Some of your best teleseminar customers will be repeat ones, so you'll want to make sure that you do everything that you say you will, or your offerings will be viewed as fraudulent.
Success with higher price tags is all about perceived value. Offer your audience what they're looking for in a teleseminar, and incorporate the tactics outlined above. Doing so will raise their perceptions of value...in a direct, upward relationship to your bottom line.
About the Author
Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com