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Luxury Marketers: That "Made in" Stamp Matters
New Unity Marketing study reveals how affluent consumers feel about where their luxury goods come from
May 2011 Stevens, PA -- In this time of the dollar weakening against international currencies, including the pound, the Euro, and the Canadian dollar, those who market luxury goods may be tempted to hold the line on price by switching their manufacturing operations to countries where production costs are lower.
But a new luxury trend report by Unity Marketing entitled, What Luxury Executives Need to Know about Where Their Products Are Manufactured: How to use "place" to sell more luxury goods, shows that such a cost-cutting move may be a mistake that damages your brand and drives away the very customers you seek. Nearly 70 percent of 1,321 luxury consumers surveyed (avg. income $287.2k) said the place of manufacture is important when considering a new purchase.
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Business & Career
The Luxury Market
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Unity Marketing Gives Marketers Advance Warning Of Shifts In The Consumer Marketplace To Help Marketers Get Ahead Of The Trends
For some home furnishings retailers, furniture makers, and appliance manufacturers, the wait for the end of the recession appears to be over. According to news from Dow Jones, several major retailers and manufacturers in the home goods space -- including such major players as Best Buy, Home Depot, Lowes, and Williams-Sonoma -- all have posted positive sales reports in the last quarter, including an uptick in appliance sales.
How to Recognize and Sell to the New Post-Recession Affluent Consumer 
Luxury Marketers Will Find It Harder to Outperform the First Quarter in the Second 
New Research Opportunity For Luxury Travel Marketers 
Luxury Marketers: Your Best Customers May Never Visit Your Store 
