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Marketers have been using logic and emotion for years in selling their products and services. So how does this work?
It's all about the decision making process and the triggers that make a difference between yes or no. Sometimes these triggers can be impulses, or they are coupled with logic or they relate to your emotions.
Emotion is when you buy based on what they desire to possess - not on what you think. Although, your desires are present on a very deep level, you are still capable of feeling them and being aware of their existence. Emotions have a hard-fought impact on your buying decision.
Logic is how you use your mind to justify what you want. For instance, I am buying this car because it gets good gas mileage and has a terrific warranty (logic). I am buying this car because I look really good in red and my hair looks brilliant with the top down (emotion).
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Jaguar and Land Rover- Valuing Women Consumers
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Unity Marketing's New Report on the State of the Luxury Market Is Released
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Top Business Negotiation Strategies For Women Business Owners
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Sound Strategy or Dumb Advice?
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It Doesn't Have to Be Perfect - the Perfectionism Gremlin
Business & Career
The Luxury Market
Pam Danziger, Luxury Marketing Expert, And Greg Winston, Sales Guru, Team To Hel
Unity Marketing and Insight2 to launch ground-braking new study into the market
Culture & Lifestyle
Editor Pick's
Heavy Internet Users Spend More On Luxury Than Affluents Who Shop Less Often Online
Luxury marketers: How can you recognize your best potential customers? Look no further than the computer, because today's best prospect for luxury brands spends more time shopping online, according to a new Unity Marketing survey among 1,614 affluent luxury consumers (avg. income $239.3k.)
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Big Dogs Lose: Thoughts on Innovation
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New Luxury Brands Rating Service Introduced By E-Poll Market Research In Partnership With Unity Marketing
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Why 'Christmas in July' Sales Are a Good Idea for Retailers
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April Is National Card and Letter-Writing Month
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Changes in Women's Fashion Spending Indicates Changing Women's Lifestyles
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Reaching the Affluent Consumer Online - Do Luxury Brands Need an App for That?
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Luxury Consumers Are Cutting Back And The Consumers' Age Is Key To Where They Make Their Cut Backs
