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Latest Reviews
Thinking Of Using The Incredible Power Of Celebrity Marketing?
Before reaching out to A-list stars, you will have to become an expert on your target celebrities. In fact, you need to research the personal preferences of the celebrities you are most interested in. Where are they eating, traveling, entertaining, shopping etc. Who are they spending time with and what are their hobbies? Then, and only then, can you succeed at celebrity marketing.
Of course, the first and most crucial first step is to research who best to send your product or service.
Here are a few factors to consider in your research:
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New Research Opportunity For Luxury Travel Marketers
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Editor Pick's
Unity Marketing's Latest Trend Report Uncovers Strategies For Targeting The Affluent 'Green' Consumer
The typical 'green' consumer is no longer certain to be a fashion-challenged, granol crunching wearer of Birkenstocks.
Today, the consumer looking to go green is increasingly likely to be an affluent professional woman dressed in an eco-friendly and animal-free Stella McCartney power suit with satin pumps.
And if you want the affluent green-conscious customer's dollars and loyalty, you need to pay attention to the priorities she finds important when making her selection of luxury goods and services.
Green luxury consumers look for social responsibility before making a purchase
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The "It Bag" May Be "It" No Longer, as Consumers Push Back on High Prices
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What Does Your Company Need To Know About The Tabletop Market?
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Luxury of Time, a Generational Perspective
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New Year Resolutions For Retailers
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Greeting Card Market Is on the Up Swing as Card Shoppers Turn to Specialty Retailers For More Distinctive Product Offerings
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Luxury Travel Sector Hard Hit By Cut Backs In Affluent Consumer Spending