A New Study Of The Giftware Market By Unity Marketing Identifies Key Opportunities For Future Growth
Where people buy gifts is changing dramatically with more people saving time and money buying gifts over the Internet, rather than going to the store to shop. This according to the latest market research study of the $65.2 billion gifts and decorative accents market conducted by Unity Marketing.
In 2007 the Internet was the second most important shopping venue for giftware shoppers, trailing only discount department stores as a place of purchase. For purposes of this study giftware is defined as items that are designed and manufactured to be bought and given as a gift or collectible items that are designed and manufactured specifically for the purpose of collecting. The giftware market includes items such as occasion-specific giftware, personalized giftware, character-licensed giftware, collectible figurines, and others.