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Today you have much more control over your message and who you are able to reach.
For many years the traditional methods for building a brand and getting the word out about your products or services consisted of spending a lot of money on advertising campaigns and even more on a public relations firm to pitch the media on your behalf and hope for the best
Well my friends, the rules have changed. Today you have much more control over your message and who you are able to reach.
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The Luxury Market
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Culture & Lifestyle
Editor Pick's
Affluent shoppers use country of origin as a proxy to measure quality
June 2011 Stevens, PA -- Mary Kate and Ashley Olsen proudly promote the domestic manufacture of most of the clothing included in their women's label, The Row. Brooks Brothers does likewise, as does menswear maker Joseph Abboud. For luxury brands, the "Made in America" label is a detail that affluent consumers are willing to pay up for.
But marketers should dig deeper before assuming that this interest in domestically-producedluxury goods is simply an expression of affluent patriotism. According to a recent study by Unity Marketing, affluent consumers associate certain attributes with countries of origin of luxury goods, and the USA is associated with the qualities affluents desire most.
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Long-Range Forecast for the Luxury Travel Market Is Mixed Through 2010
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Luxury Consumers Are Cutting Back And The Consumers' Age Is Key To Where They Make Their Cut Backs
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This Year Retailers Must Focus on Increased Productivity for Sales Staff - Training Is Key
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Wealthiest Shoppers Go for Value, So They Shop at Discount Department Stores
