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When you empower your clients they stay with you - and recommend you
The days of the 'wheretofore', 'hereunder' and 'here withal' in our written expression are well behind us and now we're dealing with the wild short cuts of SMS text messages: lol, cu, ur, etc. Neither style suits business communication, which needs relevant information presented simply and clearly.
So how do the written materials you send out to clients measure up? Are they simple, straightforward, clear, and easy to understand?
Are you respecting and empowering your clients?
Some years ago I received a form letter from my insurance company, a large, extremely well-known organisation. As I sat in my kitchen reading the letter, I was struck by how convoluted the writing was. There wasn't a single simple, conversational sentence to be found. The whole thing was jargon and self-important verbosity.
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The Luxury Market
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Culture & Lifestyle
Editor Pick's
Unity Marketing's Latest Survey Of Affluent Consumers Shows The Most Highly-Affluent Released Pent-Up Demand For Luxury In The Past Three Months
The data is in and the news is generally positive: affluent consumers spent more in the third quarter 2009 than they did in the second quarter. However, marketers‚ optimism should be tempered with realism, as a deeper look at the data discloses a dramatic difference in attitude toward luxury between ultra-affluent consumers (including affluent fashion customers) with the highest household incomes and affluents with a less robust income level. The findings are further confirmation that the coming post-recession luxury market will be far different from the one that came before.
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This Year Retailers Must Focus on Increased Productivity for Sales Staff - Training Is Key
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New Evidence That The "Lipstick Effect" Is At Work In This Recession
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Social Media Revolutionizes Friend-Get-A-Friend Via Luxury Brand Promotions
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Luxury and Leisure Are Fashion Brand Favorites in the 2012
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The Consumer Market For Gifts And Home Decorative Accents Has Enjoyed Vibrant Growth In The Past Five Years, But Will that Growth Continue
