When you empower your clients they stay with you - and recommend you
The days of the 'wheretofore', 'hereunder' and 'here withal' in our written expression are well behind us and now we're dealing with the wild short cuts of SMS text messages: lol, cu, ur, etc. Neither style suits business communication, which needs relevant information presented simply and clearly.
So how do the written materials you send out to clients measure up? Are they simple, straightforward, clear, and easy to understand?
Are you respecting and empowering your clients?
Some years ago I received a form letter from my insurance company, a large, extremely well-known organisation. As I sat in my kitchen reading the letter, I was struck by how convoluted the writing was. There wasn't a single simple, conversational sentence to be found. The whole thing was jargon and self-important verbosity.