Tricks and Tips for a Cost-Effective Marketing Campaign
From Taking an Idea to Market
by Molly Tschida Brennan, in NAWBO's Entrepreneurship Trilogy
By this stage in your business development, you've researched your competition, defined your target customer, devised a business strategy, surrounded yourself with a top-notch team, taken legal steps to protect your idea, and secured financing to get your company off the ground. At long last, you're ready to get down to, well, business.
But before you hit the streets--or airwaves, or Internet--hawking your product or service, take a step back. Before you make a single sales pitch, you need to spend some time considering your marketing strategy and devising a marketing plan