How To Improve Customer Service Articles - Your Company's Value Proposition
Customer service is the provision of service to customers before, during and after a purchase. According to Jamier L. Scott “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation."
Customer service is considered an integral part of a company's customer value proposition whether it's provided by a person or by automated means called self-service, in person or online.
Read our tips and advice about bringing customers back, sending them away happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers.
I am regularly amazed by brand new facilities that are obviously user-unfriendly
Huge investments of time and money...but who are they designing it for?!
As women owned businesses if you want to improve customer service quality, every decision needs to be made with clients in mind. A new airport in the Middle East is an impressive and expensive building. It's huge, packed with stainless steel and halogen lights and lots of fancy gold.
Your brand goes beyond just selling a product or service -people want a complete experience where they feel part of a bigger cause
You have to make genuine connections with your customers who want to be part of who and what they are. But businesses often forget the importance of building specific bonds with customers.
When customers feel good about your business, they will feel more inclined to do business with you more often. However, it is not always just about increasing sales; it is also about being loyal to the customers that appreciate your business.
Connecting With Customers on a Different Level
Having conversations with customers post sale is one powerful way to connect. It is much easier to connect with customers in this day and age because of social media and the large number of consumer who use social media websites on a regular basis. By creating a page for the brand on these different social media websites, you can learn more about your customers and help them to learn more about you and your business as well.
When you empower your clients they stay with you - and recommend you
The days of the 'wheretofore', 'hereunder' and 'here withal' in our written expression are well behind us and now we're dealing with the wild short cuts of SMS text messages: lol, cu, ur, etc. Neither style suits business communication, which needs relevant information presented simply and clearly.
So how do the written materials you send out to clients measure up? Are they simple, straightforward, clear, and easy to understand?
Are you respecting and empowering your clients?
Some years ago I received a form letter from my insurance company, a large, extremely well-known organisation. As I sat in my kitchen reading the letter, I was struck by how convoluted the writing was. There wasn't a single simple, conversational sentence to be found. The whole thing was jargon and self-important verbosity.
In his 1985 book, Ogilvy on Advertising, David Ogilvy famously said, "The consumer is not a moron; she is your wife."
Of course, he'd have a hard time getting away with that kind of comment today, but his point is still a valid one.
The truth is: Too many women owned businesses think of their target market as one large, pulsing mass. But your target market is actually made up of individuals just like you, your wife, your husband, your mother, your father, or your children. Your customers are people with hopes, dreams, frustrations, families to feed, bills to pay, and vacations to plan. The most successful brands recognize this and look at their target market as a "Target of One." So, how well do you know your target market ... your Target of One?
I flew business class on one of the world's largest airlines and found myself in a chair padded for pleasure
Clearly this seat was made to improve customer service quality.
This up-to-date seating boasts an impressive list of features: reclining back with adjustable lumbar support, extended leg rest, electronic "rolling massage," adjustable headrest with padded wings, two reading lights, a power point for laptop computers, a telephone, Internet connection, special built-in pouch for personal effects, large video screen with 14 movie selections, 19 audio channels, and noise-canceling headphones.
I was so impressed with the customer service quality, I decided to write some positive feedback for the airline on the spot. I asked the friendly cabin crew member for a "comment card" and a pen. She handed me a pen from her pocket that read "Narita Tokyu Hotel" and said she would look for a comment card, but wasn't sure if there were any aboard.