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Business golf for executive women
A common concern for the woman executive is the pressure of being the only woman in an office golfing event. Advancement when the glass ceiling is pressing her down may well be at stake in this obligatory golf game. Our executive is expected to be professional and controlled and yet show enough competitive juices to satisfy her male teammates. She may be a women executive back at the office but not on the golf course.
In this business/play setting, a women executive needs to bring to bear all of the professional skills that got her to her position. While participating in her first golf event, she is expected to be competitive. She's not necessarily expected to be in charge. She needs to be controlled, but not necessarily controlling.
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To succeed in business, you have to think about business in new ways
I just got back from the National Stationery Show where I followed Seth Godin talking to an audience of stationery manufacturers,marketers and retailers about how to sell more stationery. Our messages were basically the same the way to succeed in business today is not to keep doing business the same old way, but to sell a new concept, a new idea, that is important and meaningful to the customer. The fact is nobody needs anything that the stationery industry has to sell anymore because stationery has been supplanted by digital media for communicating information, facts, dates, places and times.
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What Makes Patek Philippe Brand Run? It's Lifestyle Branding
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The Luxury Consumer and What They Value Most
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Dow Jones Reports That Home Shoppers Are Returning in Late 2009
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The Business of Retail Is Going to Be Brutal in 2008 -- Retailers Need Creative New Ideas to Beat the Odds
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Talbots Picks Linda Evangelista for Upcoming Ad Campaign
