The ideas in this article can apply to ANY business, but are especially relevant to service businesses
If you are a trainer or coach or consultant, you especially stand to profit by adding this lucrative source of income to your business. There are several secret benefits of promoting your own events that not only put money directly into your pocket immediately, but also build your credibility, increase your visibility in the marketplace, position you as an expert and quickly establish you as a 'Client Magnet'.
1. Public Seminars, Workshops, And Training Courses Can Be Very Profitable AND Help You To Raise Your Fees
Depending on the topic, you can typically charge several hundred pounds for a place at your public event. As long as you keep your marketing costs down and pay a reasonable fee for the venue, even with relatively low numbers on a course, the profit can easily run into the hundreds and thousands. In many cases the profit you make in just one day will far exceed the fees you would get paid by a corporate client. This will raise your perceived value in your eyes and your clients'.