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Taking Up Golf May Seem Like A Daunting Prospect For Women, Not Least Because Of It's Mystique As A Male Preserve. But Getting Started Is Less Difficult Than You Might Think. And It's A Lot Of Fun, Too
by Lucy Harr and Rebecca Dengler, LPGA & PGA Professional
Golf is huge. It pervades American culture: There are golf shirts, golf jokes, a golf channel. There’s even a Chicken Soup for the Golfer’s Soul.
But to the uninitiated, particularly women, the game is surrounded with mystery. For many years, private country clubs have striven to project an image of exclusivity, encouraging the idea that golf is reserved for the privileged male, and a privileged white male at that. While most courses don’t get the press Augusta National (the course where the Masters is played) does, there are other private clubs where women are not allowed to cross the threshold or that restrict access to women, limiting their hours of play. Many women view golf as a male bonding activity. Some deeply resent the fact that while they are toiling away at their computer terminals, their male (and sometimes a few female) colleagues have slipped out to the course so they can practice for a charity golf event their organization is sponsoring.
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The Luxury Market
While the Wall Street Journal announced 'Gleam Returns to Luxury Sales,' many of
New Study to Discover How the Recession and the Housing Crisis Is Impacting
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Unity Marketing's Luxury Consumption Index drops to historic low of 63.6 points as more than two-thirds of affluent consumers believe the economy is in trouble
Conventional wisdom holds that affluent consumers are immune to economic downturns. But the current financial crisis is proving the conventional wisdom wrong. Luxury consumers confidence at the beginning of 2008 has never been lower, dropping 23.8 points from the third quarter to 63.6 points in the fourth quarter 2007, as measured by Unity Marketing's Luxury Consumption Index.
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Fewer Consumers Will Show their Love this Valentine's Day with the Purchase of a Greeting Card
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Talbots Picks Linda Evangelista for Upcoming Ad Campaign
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New Study of the Seasonal Decorations Market Identifies Opportunities in the Current Market
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Luxury Marketers and Retailers - Will You Recognize Your Post-Recession Affluent Customer?
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Luxury of Time, a Generational Perspective
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A Passion for Paper Is Taking Hold Among Young People
