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You drive the ball down the fairway, play with fourteen clubs and yell FORE when your ball strays toward another player
By Pam Swensen
CEO of the Executive Women’s Golf Association
Golf is a game with its own language and traditions and offers four compelling reasons to take up the sport – fitness, fresh air, friendship and fun.
Golf Fitness
Think again if the mention of golf conjures up images of pot-bellied players in plaid pants. Studies show that golfers live longer and there are numerous health benefits for those who play the game (business golf included).
A study conducted by a Swedish medical university and published in a 2008 Scandinavian Journal of Medicine & Science in Sports shows the beneficial health effects of golf. Based on data from 300,000 Swedish golfers, the death rate amongst golfers is 40 percent lower than the rest of the population, which equates to an increased life expectancy of five years.
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Dow Jones Reports That Home Shoppers Are Returning in Late 2009
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Fewer Affluent Households Invested In Luxuries For Their Home Last Year, But Those Who Made Purchases Invested Significantly More
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Mentoring - Fast Track Your Business Success With A Mentor
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New Gifting Study Will Give Direction on the Future of Gift Purchases and Shopping
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EWGA’s Fair Way Forward™ Launches Association’s Third Decade
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The Natural Leadership Talents Of Women
Business & Career
The Luxury Market
Decorating the Outside of their Homes for the Year's Holidays
A new Unity Marke
Unity Marketing's Luxury Consumption Index drops to historic low of 54.4 points
Culture & Lifestyle
Editor Pick's
The essence of lifestyle branding is to align what your customer values with your brand values
New trend report presents the lifestyle values of today's luxury consumers -- what matters most to them and how marketers can use insight into luxury consumer values as a platform to build deeper connections with their target customer
VALUE -- It's luxury's new 'black.' Value is what everyone wants, but few understand exactly how to deliver. Is it cheaper price, higher quality? Is it better customer service, more social media, new loyalty program rewards? Each luxury brand manager asking these questions will arrive at different answers, but the place to start is through a deep understanding of their customers and what they value most. Unity Marketing's new trend report The Luxury Consumers and What They Value Most will help.
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Luxury Consumers' Confidence Goes into a Tailspin as They Feel the Pain of the Financial Crisis
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New Research Opportunity For Luxury Travel Marketers
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Unity Marketing's Annual State of the Luxury Market Report 2011
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Greeting Card Market Is on the Up Swing as Card Shoppers Turn to Specialty Retailers For More Distinctive Product Offerings
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Changing Demographics and Psychographics of the Greeting Card Market Reveal New Opportunities
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Sound Strategy or Dumb Advice?
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Luxury Online - New Study To Help Brands Find Direction
