Pamela N. Danziger
Pamela N. Danziger
President, Unity Marketing
Pamela N. Danziger is a nationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses or the ‘classes.’ She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Advising such clients as PPR, Diageo, Stearns & Foster, GM, Lenox, Waterford/Wedgwood, Prudential Fine Homes, Swarovski, Ritz Carlton, Orient-Express Hotels, The World Gold Council, The Conference Board and American Express, Danziger taps consumer psychology to help clients navigate and master the changing luxury consumer marketplace.
Advising such clients as PPR, Diageo, Stearns & Foster, GM, Lenox, Waterford/Wedgwood, Prudential Fine Homes, Swarovski, Ritz Carlton, Orient-Express Hotels, The World Gold Council, The Conference Board and American Express, Danziger taps consumer psychology to help clients navigate and master the changing luxury consumer marketplace.
In recognition of her ground-breaking work in the luxury consumer market, Pam received the Global Luxury Award presented by Harper's Bazaar for top luxury industry achievers in 2007.
Danziger’s latest book is Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience (Chicago: Kaplan, October 2006). She is also the author of two other books on consumer psychology and behavior, Let Them Eat Cake: Marketing Luxury to the Masses as well as the Classes (Chicago: Dearborn Trade Publishing, 2005) and Why People Buy Things They Don’t Need (Chicago: Dearborn Trade Publishing, 2004).
A highly sought after keynote speaker, Danziger has recently addressed large conference audiences, including Global Shop, National Retail Federation, The Conference Board, American Nursery and Landscape Association, Casual Furniture Market, The Luxury Show by JCK, National Plumbing and Hardware Association’s Annual Convention, International Housewares Association, Fine Furnishings International’s Luxury Cake Walk at High Point and many others.
She also speaks in support of corporate sales and advertisers’ meetings, for clients such as Cartier, GM, Architectural Digest, Cornerstone Brands, Cargo magazine, Spring Air, Forte Buying Group, Stearns & Foster, House & Garden magazine, Baccarat, Prudential Fine Homes, RELO, Interiors by Decorating Den, Department 56, Polo Ralph Lauren, and others.
She has appeared on NBC’s Today Show, CBS News Sunday Morning, CNNfn, Fox News, NPR’s Marketplace, and CNN In the Money and is frequently called upon by the Wall Street Journal, New York Times, American Demographics, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune, Women’s Wear Daily and other business and consumer publications for commentary and analysis. She holds a B.A. Degree in English Literature from Pennsylvania State University and a Master of Library Science degree from the University of Maryland.