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Demonstrate commitment before you can expect clients to do so
Several years ago, I was on a holiday at Club La Santa in Lanzarote, a sports resort where there are lots of fitness classes scheduled throughout the day.
One lunchtime I was lounging by the pool in a perfect position to observe the following scene as it unfolded before me.
An aqua aerobics class was scheduled for midday. Shortly before, the instructor arrived, set up her music and waited for her participants. There had been a big party the previous night, and I did not predict a huge turnout for the class. But when it got to midday, not a single person had turned up.
Bean Edition: Know Your Legumes 
How To Grow Your Business In A Slow Economy 
Top Working From Home Tips 
How To Turn Intentions Into Reality Business & Career
The Luxury Market
This New Report Explores Americans' Decorating Traditions, Including Christmas A
When You Will Know If the Time Is Right for Social Media
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Culture & Lifestyle
Editor Pick's
Christmas Cards Could Be Solution for Budget-Weary Holiday Shoppers
New study from Unity Marketing examines greeting card market and finds optimism for holiday card sales
With gas over $3 per gallon and heating oil prices through the roof, housing values down and consumer confidence falling like a ton of bricks, the Christmas shopping season is looking pretty bleak for many retailers.
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Confused about the Gifting Market? Is It Up, Down or Going Sideways?
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Luxury Marketers: How Well Do You Understand The Heavy Lifters Of Your Business?
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The "It Bag" May Be "It" No Longer, as Consumers Push Back on High Prices
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Get Ready for a Jewelry Market Rebound after the Recession
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Luxury Market Consumer Spending Send Mixed Signals about the Luxury Economy
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Unity Marketing's New Report on the State of the Luxury Market Is Released
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