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When I was asked to write 750 words about my business, Swings & Pretty Things I wasn't sure I would be able to, 750 seems rather alot. Upon voicing my worries it provided much laughter to those that know me - most people said "Ha 750 words didn't know you could say anything in as little as 750 words"...
So here we go, a story of sorts, about my business...
I started Swings & Pretty Things in June 2008 after deciding I wanted to do something but not really sure what. I drove my husband insane with different ideas until he suggested, with a patient smile, that I write a list. So I did - the list consisted of all random things I either liked doing or thought I might like to try... horse riding, reading, gardening, eating chocolate, drinking wine, going out for dinner, owning a children's shoe shop. I then thought that an internet business would be just the thing and before long I had a list of things I thought might sell - all based on garden and outdoor living, I figured it had to be something I loved if it was going to take up a lot of time.
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For 2011 retailers need new strategies to draw resistent shoppers into their stores and encourage them to spend more
Retailers may have seen a bounce in sales this Christmas. But while that is good news for many, it is less indicative of a trend and more a sign that shoppers were releasing pent up demand after an extended period of doing without. For those retailers who want to sustain and improve their recovering sales figures, they need strategies to encourage people to visit and to buy.
At the latest Women's Wear Daily CEO Summit, Howard Tubin, an analyst at RBC Capital Markets who specializes in specialty retail, put this challenge to retailers:
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Social Media Revolutionizes Friend-Get-A-Friend Via Luxury Brand Promotions
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A Handwritten Note Is the Ultimate in Luxury Communications
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