Choice of spokesperson shows this fashion brand knows how to speak to its core customers
A new trend report reveals what Talbots and other fashion brands are doing right in connecting with their affluent customers.
With her classic beauty and timeless appeal, Linda Evangelista seems the perfect spokesmodel to represent a brand whose motto is "tradition transformed." This is just what Talbots, a brand recently rated tops out of a field of 11 fashion brands in connecting with its affluent consumers, has done.
Talbots earns its top rating because it is a brand that understands its core customer, her values and her needs, according to a new Unity Marketing study entitled The Luxury Fashion Consumer & their Favorite Fashion Brands. The choice of Evangelista is yet another way the brand is connecting with their well heeled and over-35 year old customer, who has long admired the model's decades-defying beauty.