Luxury brands wanting to acquire new customers should make friend-get-a-friend promotions a priority
Social media might be a luxury brand's best friend, especially when it comes to attracting new customers. According to a new study from Unity Marketing, Affluent Consumers and How They Use the Internet, Social Media, and Mobile Devices, the number one reason affluents connect with brands is because they have learned something interesting about the brand or company through one of their social media friendships.
How two brands tapped social media to grow their followers virally
Using social media for friend-get-a-friend promotions has important implications for luxury marketers needing to grow their customer base in a competitive economy.