Marie Claire Magazine Study Reports on Women's Issues
For the past nine months or so I have had the pleasure of working with Marie Claire magazine to conduct an issues and attitudes study of today's woman. The results provide powerful consumer insights into the psychology of women, her values and priorities and how her value system influences her as a consumer. We found a powerful – and empowered – woman who is in control of her destiny and controls the destiny of so many product and service brands with which she chooses to do business.
Marie Claire's Vice President/Publisher Susan Plageman who initiated this ground-breaking study of today's woman wanted to share some of the key findings with you.