The Pen Is Mightier than the iPad
Speech delivered by Pam Danziger at National Stationery Show, May 15, 2011
Thanks for inviting me to participate in this panel discussion entitled "Analog Is Mightier than Digital - Believe It!" or as I like to say "The Pen Is Mightier than the iPad."
Before I introduce the panel, I have three key ideas to share about overcoming the challenges that we in the analog stationery industry face in this new digital age. They are easy to remember because each of these three ideas starts with an "I." We need to:
Integrate the new reality of our marketplace, our customers, our challenges, so that we can...
Innovate by creating new products, new services, new ways of selling, new ways to meet the needs of our customers, then we must...
Inspire ourselves, our employees, our partners and most importantly our customers to connect with us in this new future.