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It appears that Market Forecasts are on everyone's mind these days
A sample of over N=250 purchasers of market research put Market Forecasts on the top of their shopping list this year. Interestingly, customer satisfaction ratings for Market Forecasts were not achieving the same level of enthusiasm as the demand for forecasts. This misalignment appears to be clear market opportunity.
Those of you who have been in the business of sizing and/or forecasting markets or purchasing this type of analysis know there are numerous trap doors you can fall through. As Keynes once said, "We do not know what the future will bring, except that it will be different from any future we could predict" (John Maynard Keynes).
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Rita Hockenbury-Kelt, Owner of Vizini, Inc.
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Rising Female Consumer Power Is Changing The Way Companies Design, Make, And Market Products
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Business Lessons From Prince William And Kate Middleton
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Mortgage Interest Rates - What Homeowners Need To Know
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Susan G. Komen for the Cure - The Power of a New Name and a Re-Ignited Mission
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Multicultural Team Building Means Building Success
Business & Career
The Luxury Market
Pam Danziger, Luxury Marketing Expert, And Greg Winston, Sales Guru, Team To Hel
Declining consumer confidence, esepcially among the less well-to-do luxury consu
Culture & Lifestyle
Editor Pick's
How the Affluent Luxury Consumer Uses the Internet and Social Media
The social shopping site Woot (www.woot.com) is the very definition of "sticky". Â This site encourages users to check back every day to find the latest deal on a luxury item that is only available until stock or time runs out (each deal is only available until 11:59 p.m.).
Social shopping sites combine the best of both internet and bricks-and-mortar shopping experiences. Â "They offer the thrill of the hunt, the challenge of visiting time and again until the perfect item is found, and the satisfaction of landing a deal. Â Plus they are destinations of choice for the smart, savvy shopper. Â It is no wonder these sites are so popular among young affluents," says Pam Danziger, president of Unity Marketing.
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Reaching the Affluent Consumer Online - Do Luxury Brands Need an App for That?
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How to Recognize and Sell to the New Post-Recession Affluent Consumer
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Luxury Consumer Confidence Rises and So Does their Spending
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Market for High-End Home Furnishings Benefits from Housing Market Recovery
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Luxury Consumers Overwhelmingly Plan to Save or Invest - Rather Than Spend - Their Rebate Checks
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To Be A Friend You Have to Listen: How Luxury Marketers Can Effectively Use Social Media
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New Evidence That The "Lipstick Effect" Is At Work In This Recession
