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Develop your personal branding charisma and up your own star power
Bill Clinton has it. So do Michelle Obama, Sharon Stone, George Clooney and Cesar Milan, The Dog Whisperer.
You don't have to be six feet tall or have a trail of paparazzi following you to exude that "certain something", that magnetic charm and appeal that draw people to you like bees to honey (or in Cesar's case, dogs of all shapes and sizes).
Why is it that some people draw others to them effortlessly and have a natural, easy way about them?
Yes, they probably have superior communication skills and project calmness, confidence and authenticity. But charisma is not just the luck of the genetic draw, it is definitely something that can be learned and put into practice.
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Just because affluent consumers have lots of money doesn't mean they are going to spend it buying more luxuries. That is why luxury marketers need psychological insights into the mindset of the luxury consumer market. Only by understanding the affluent consumer's underlying psychology can marketers tailor their marketing and branding strategies. As a consumer insights consulting firm specializing in the luxury market, Unity Marketing is taking the lead in providing not just facts and figures, but psychological insights for luxury marketers that will yield more loyal and more successful long term customer relationships with their affluent consumers.
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