Event Planning: Selecting The Right Venue
When selecting a venue for a business event, you may look at a venue and decide immediately whether it can host the size of the event you're considering. But some elements of selecting the right venue aren't so obvious. For example, does the venue offer appropriate dining options? Does it meet the needs of your clients? You must think about the attendees you're trying to reach, and determine whether the venue is appropriate for their needs, too; not just your own.
Consider Your Audience
When you're planning an event, you have to consider your audience and evaluate their needs in order to select an appropriate venue. It's not just a matter of matching the venue to the event. Even if the venue is ideally suited to the event, but doesn't meet your attendees' needs, you might have to find a new venue. Put yourself in your attendees' shoes. What sort of things are your attendees likely to want to do while at your venue? This is always a consideration, but is particularly noteworthy if you're running an all-day or multi-day event.