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Personal Branding - it's all about crafting your very own uniqueness statement
In the personal branding process, it's imperative to have a uniqueness statement that establishes rapport and sets you apart from the rest.
The average person has an attention span of merely 15 seconds. You don't have a lot of time when someone asks you the inevitable question, "What do you do?" In the personal branding process, it's imperative to have a uniqueness statement that establishes rapport and sets you apart from the rest.
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Editor Pick's
The luxury watch brand understands the importance of family to affluent consumers and uses it to connect with potential customers in its "Generations" campaign
A little boy sits deep in concentration, working through a thorny homework problem. His father sits with him, mirroring his position of deep thought, a Patek Philippe time piece evident on his wrist. The tag line accompanying this installment of the "Generations" advertising campaign by photographer Peter Lindberg reads, "You never actually own a Patek Philippe. You merely look after it for the next generation."
With this campaign originally launched in 1996, Patek Philippe has tapped into the values most prized by the affluent consumer. According to Luxury Consumers & What They Value Most, the new trend report from Unity Marketing, some 90 percent of affluent consumers say "caring for and supporting the needs of my family" is extremely or very important, making this the top-ranked among 21 lifestyle values included in the survey. Additionally, "keeping family needs first" was prioritized highly by 83 percent of affluent consumers surveyed.
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New Study of the Seasonal Decorations Market Identifies Opportunities in the Current Market
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Luxury Consumers Are Cutting Back And The Consumers' Age Is Key To Where They Make Their Cut Backs
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New Luxury Brands Rating Service Introduced By E-Poll Market Research In Partnership With Unity Marketing
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Christmas Cards Could Be Solution for Budget-Weary Holiday Shoppers
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New Research Opportunity For Luxury Travel Marketers
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A Handwritten Note Is the Ultimate in Luxury Communications
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Luxury Marketers: Your Best Customers May Never Visit Your Store
