An in-depth profile of the online luxury customer
A new trend report tells you who is using the internet to access your brand and how they are connecting online -- through a computer or mobile device, at the company website or through social media or via mobile apps.
Today's luxury marketer may never see his or her best customer. Instead, many affluent consumers are turning to the internet to investigate brands, form connections and make purchases. As they do, they are turning the world of marketing luxury upside down.