Popular Posts
Latest Reviews
Event Planning: Selecting The Right Venue
When selecting a venue for a business event, you may look at a venue and decide immediately whether it can host the size of the event you're considering. But some elements of selecting the right venue aren't so obvious. For example, does the venue offer appropriate dining options? Does it meet the needs of your clients? You must think about the attendees you're trying to reach, and determine whether the venue is appropriate for their needs, too; not just your own.
Consider Your Audience
When you're planning an event, you have to consider your audience and evaluate their needs in order to select an appropriate venue. It's not just a matter of matching the venue to the event. Even if the venue is ideally suited to the event, but doesn't meet your attendees' needs, you might have to find a new venue. Put yourself in your attendees' shoes. What sort of things are your attendees likely to want to do while at your venue? This is always a consideration, but is particularly noteworthy if you're running an all-day or multi-day event.
Women Are Leveraging A Passion For The Game Of Golf With Business Success 
The Importance Of Your Golf Pre-Shot Routine 
Save Your Marriage - Tips from a Divorce Lawyer 
Victoria Whiteland - Couture Corset Designer - A Life in Stitches 
Choosing Awards for Golf Tournaments Business & Career
The Luxury Market
Unity Marketing Survey Of Luxury Consumers And Their Use Of The Internet Undersc
Luxury Marketers: That "Made in" Stamp Matters
New Unity Marketing study reveal
Culture & Lifestyle
Editor Pick's
Fewer consumers 'traded up' to luxury in 2009 as the share of aspirational luxury market consumers fell sharply
The growth burst that luxury marketers enjoyed due to aspirational consumers 'trading up' is over, as luxury marketers must now focus on the ultra-affluent consumers with high level of disposable income
Unity Marketing has just published its annual report on the state of the luxury market. The Luxury Report 2010: the Ultimate Guide to the Luxury Consumer Market, provides detail data about the purchase behavior and spending patterns of the nation's most affluent consumers from 2007 through 2009. In addition to its focus on historical shifts and trends in the luxury consumer market, it gives marketers a forward-look into the future trajectory of the luxury consumer that will transform the luxury market in 2010 and beyond.
-
New Study of the Seasonal Decorations Market Identifies Opportunities in the Current Market
-
Consumer-Insights Expert Pam Danziger Predicts What The Luxury Market Will Look Like After The Recession
-
Luxury Consumers' Spending Plunges To Its Lowest Level in More Than Two Years
-
How to Build a Luxury Brand in the New Economy
-
It's Not (Just) the Economy: Art Marketers Struggle with Need to Attract New Customers
