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Women's networking groups have grown in popularity in recent years, both for entrepreneurs and within large companies
As they have grown, so they have polarised opinion. I have worked with a number of such networks and forged relationships with many others and have come across many women who feel they do a fantastic job. I have also met women who have been very critical and feel that they play a negative role by reinforcing gender roles and pigeon-holing.
This blog has been prompted by a question asked on Twitter by Vena Ramphal. Vena asked me, "What, if any, are the benefits of gender specific networks?" As I am not aware of any male-only business networks, and fear the reaction they would get should anyone wish to set one up, I am assuming that Vena is specifically referring to women's networks in her question.
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Editor Pick's
Opportunity to Participate in New Consumer Insights Study of the Greeting Card, Stationery and Specialty Paper Products Market
Unity Marketing is launching a new research study into the consumer market for greeting cards, stationery and specialty paper products such as those used for crafting and hobbies. The goal of the research project is to help marketers understand the mindset of their current customers and find new opportunities in a changing market.
The research study will be conducted under the direction of study sponsors who will guide and direct the research effort and share thecosts of the study. As a result, study sponsors will gain many of the benefits of a custom market research study at the significantly reduced cost associated with a multi-client study. Pam Danziger, president of Unity Marketing, will lead the research initiative.
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Luxury Market Consumer Spending Send Mixed Signals about the Luxury Economy
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Confused about the Gifting Market? Is It Up, Down or Going Sideways?
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Greeting Card Market Is on the Up Swing as Card Shoppers Turn to Specialty Retailers For More Distinctive Product Offerings
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Holiday Decorations: Not Just for Christmas Anymore
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Luxury Marketers: How Well Do You Understand The Heavy Lifters Of Your Business?
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Marie Claire Offers “All Access” To Marketers In Groundbreaking New Attitudinal Study About Women
