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Smart marketing tactics to consider for your personal brand
I have always found it fascinating that when things get tough economically, one of the first things businesses tend to pull back on is their marketing. At a time when you need clients most, why in the world would you stop trying to reach them? Don't get me wrong, it's important for businesses to keep an eye on their bottom line. But the "We're just going to take a break for a while" or "Let's lay low until people are spending again" is a direct route to going out of business - fast.
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Shoppers Turn More Often To The Internet Than To Specialty Gift Stores To Buy Gifts
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Career Opportunities for Women in Sports
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Celebrity Marketing - Choosing The Right Celebrity For Your Brand
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The Body Language Mistakes That Women Leaders Commonly Make
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Golf Sense – Practical Tips On How To Play Golf In The Zone by Roy Palmer
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Nancy Haley: A Stroke of Genius - Golf Apparel Designer For Women Golfers
Business & Career
The Luxury Market
For 2011 retailers need new strategies to draw resistent shoppers into their sto
Announcing results of April 2011 luxury consumer survey...
Unity Marketing's Fo
Culture & Lifestyle
Editor Pick's
As affluent customers decrease spending on personal luxuries, signs point to the end of the era of limitless spending on coveted items
The 1990s and early 2000s may have been the halcyon days of the fashion accessory. Manolo Blahnik and Christian Louboutin shoes, and wait-listed Birkin handbags led the pack of must-have accessories, and even those who blanched at the high-and-increasing prices of these items gave blue-box jeweler Tiffany and classic handbag brand Coach some of their best years. But those days may well be passed.
Recently I have noticed some major cracks in the armor of these status brands, and my research backs it up. For example, in one recent Wall Street Journal column by fashion advisor Teri Agins, she gave permission to her style conscious readers to eschew logo handbags - she writes, "I have always despised logos." - with advice on how to find handbags that do not include conspicuous brand logos, a badge of expense and social arrival - or at least social aspiration.
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It's Likely to Be a 'Blue Christmas' for Decorations Marketers and Retailers this Year
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Money Can't Buy Happiness, But Gifts Gladden The Soul
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Help for Jewelers: Understand Your Customers New Needs
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Luxury Marketers Will Find It Harder to Outperform the First Quarter in the Second
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Affluent Fashion Customers Rate Their Favorite Fashion Brands
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Marie Claire Offers “All Access” To Marketers In Groundbreaking New Attitudinal Study About Women
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Fewer Consumers Will Show their Love this Valentine's Day with the Purchase of a Greeting Card
