Your brand goes beyond just selling a product or service -people want a complete experience where they feel part of a bigger cause
You have to make genuine connections with your customers who want to be part of who and what they are. But businesses often forget the importance of building specific bonds with customers.
When customers feel good about your business, they will feel more inclined to do business with you more often. However, it is not always just about increasing sales; it is also about being loyal to the customers that appreciate your business.
Connecting With Customers on a Different Level
Having conversations with customers post sale is one powerful way to connect. It is much easier to connect with customers in this day and age because of social media and the large number of consumer who use social media websites on a regular basis. By creating a page for the brand on these different social media websites, you can learn more about your customers and help them to learn more about you and your business as well.
Analyzing social media marketing efforts is crucial for businesses
It’s difficult to track direct sales from social media marketing efforts, but there are applications like Hootsuite and even Google Analytics that make things easier. Marketers are commonly asked about ROI as it pertains to social media marketing investment. It seems like assessing ROI should be easy, but it isn’t always so; at least, not as easy as it is with a printed postcard campaign.
The following five steps, however, can help draw a bead on whether or not all those social media marketing dollars are driving actual paying customers to a business.
A brand doesn’t just consist of a logo and specific design elements. What defines a brand is the way customers perceive your business
On the same token, a brand that is vague, bland, and unmemorable means that your customers will perceive your business in the same way. Keep in mind, too, that a brand does not have to be related to a specific company. As a business woman, you can create a personal brand, one that will accurately portray your defined image to potential employers or clients. You can then incorporate this personal brand onto your personal business cards, letterhead, and more.