“Automotive design isn’t just about creativity,” says Chris Hostetter. “It’s more about responsiveness to the customer.”
by Chris Hosetter
Vice President of Advance Design
Toyota Motor Sales, U.S.A.
Hostetter, Vice President of Advanced Product Strategy and Product Planning for Toyota Motor Sales, U.S.A., Inc., says most product improvements and breakthrough developments are made in response to consumer requests for certain features or performance.
The center stage, it’s where every top performer wants to be
When an actor lands a lead role, the sense is that he or she has universal appeal. That each member of the audience is going to find some thing, some characteristic, some feature that draws him or her to want to watch – to want to be part of what’s about to happen.
So how does a car and truck company get to the center stage? How does it build products that have universal appeal – vehicles that make people from all walks of life say, “I gotta have that!”