New Unity Marketing study finds loss of customers is the key challenge facing the art market -- Art marketers must understand consumer motivations in order to attract new customers
The past four years have been challenging for those who create, manufacture, and sell art, custom framing and other related products. Since 2006, the share of households that purchased any art, wall décor, picture frame, or custom framing products declined from 58 percent to 47 percent in 2010. This dramatic drop in people making purchases of items to display on their walls or to frame resulted in a 8.4 percent loss in the total market for art, wall décor, picture frames and custom framing, according to Unity Marketin's new report, Art, Wall Decor, Custom Framing, and Picture Frame Report 2010.
Consumer Research Holds the Key to Finding New Direction in Totally Luxury Jewelry New Market
The worst of the recession is over for players in the luxury jewelry market. Now it is time for forward-thinking marketers to pick up the pieces and find new direction in a jewelry market that has changed dramatically as a result of the recession. Critical for luxury marketers to find a new direction in a changed market is understanding the mindset and purchase behavior of the new affluent jewelry consumer. Unity Marketing offers marketers a cost-effective way to understand the dynamics of the post-recession jewelry consumer market through sponsorship of a new jewelry market study.
New Unity Marketing study finds more gifters are logging on for shopping ease
In an economy still in the recovery phase, it is understandable if marketers panic when stores are empty. However, this may not be a retail tragedy; it may be an example of the way the internet is changing consumer behavior.
According to Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market, a new in-depth report on gfting patterns and behavior, one-third of all gifters -- the largest percentage in the attitudes portion of the survey -- strongly agreed with this statement:
Choice of spokesperson shows this fashion brand knows how to speak to its core customers
A new trend report reveals what Talbots and other fashion brands are doing right in connecting with their affluent customers.
With her classic beauty and timeless appeal, Linda Evangelista seems the perfect spokesmodel to represent a brand whose motto is "tradition transformed." This is just what Talbots, a brand recently rated tops out of a field of 11 fashion brands in connecting with its affluent consumers, has done.
Talbots earns its top rating because it is a brand that understands its core customer, her values and her needs, according to a new Unity Marketing study entitled The Luxury Fashion Consumer & their Favorite Fashion Brands. The choice of Evangelista is yet another way the brand is connecting with their well heeled and over-35 year old customer, who has long admired the model's decades-defying beauty.
Decorating the Outside of their Homes for the Year's Holidays
A new Unity Marketing report explores Americans' seasonal decorating traditions, including Christmas and other holidays throughout the year, and the decorations they buy to enhance their holiday celebrations
People's passion for holiday and seasonal decorating is moving outdoors. In 2009 Americans spent nearly 40 percent of their annual seasonal decorations budget on new outdoor decorations, up from only 22 percent back in 2004, according to a recently released report from Unity Marketing, Christmas and Seasonal Decorations Report 2010 UPDATE.