Report 2011 Published: Latest Trends in Luxury Market
This year's report shows a luxury consumer market in recovery mode coming out of the recession
Spending on luxury is up dramatically, but that increase is being driven by greater participation of ultra-affluents in the luxury market -- Lower-income HENRYs are 'missing in action' when it comes to luxury
Stevens, PA May 2011 -- Unity Marketing has just published its annual report on the state of the luxury market. The Luxury Report 2011: the Ultimate Guide to the Luxury Consumer Market, provides detail data about the purchase behavior and spending trends of the nation's most affluent consumers from 2008 through 2010.
The Pen Is Mightier than the iPad
Speech delivered by Pam Danziger at National Stationery Show, May 15, 2011
Thanks for inviting me to participate in this panel discussion entitled "Analog Is Mightier than Digital - Believe It!" or as I like to say "The Pen Is Mightier than the iPad."
Before I introduce the panel, I have three key ideas to share about overcoming the challenges that we in the analog stationery industry face in this new digital age. They are easy to remember because each of these three ideas starts with an "I." We need to:
Integrate the new reality of our marketplace, our customers, our challenges, so that we can...
Innovate by creating new products, new services, new ways of selling, new ways to meet the needs of our customers, then we must...
Inspire ourselves, our employees, our partners and most importantly our customers to connect with us in this new future.
Luxury Marketers: That "Made in" Stamp Matters
New Unity Marketing study reveals how affluent consumers feel about where their luxury goods come from
May 2011 Stevens, PA -- In this time of the dollar weakening against international currencies, including the pound, the Euro, and the Canadian dollar, those who market luxury goods may be tempted to hold the line on price by switching their manufacturing operations to countries where production costs are lower.
But a new luxury trend report by Unity Marketing entitled, What Luxury Executives Need to Know about Where Their Products Are Manufactured: How to use "place" to sell more luxury goods, shows that such a cost-cutting move may be a mistake that damages your brand and drives away the very customers you seek. Nearly 70 percent of 1,321 luxury consumers surveyed (avg. income $287.2k) said the place of manufacture is important when considering a new purchase.
Retailing today is not about selling products any more; it's about supplying the customers with the tools they need to create the experiences they crave.
To succeed in business, you have to think about business in new ways
I just got back from the National Stationery Show where I followed Seth Godin talking to an audience of stationery manufacturers,marketers and retailers about how to sell more stationery. Our messages were basically the same the way to succeed in business today is not to keep doing business the same old way, but to sell a new concept, a new idea, that is important and meaningful to the customer. The fact is nobody needs anything that the stationery industry has to sell anymore because stationery has been supplanted by digital media for communicating information, facts, dates, places and times.
An in-depth profile of the online luxury customer
A new trend report tells you who is using the internet to access your brand and how they are connecting online -- through a computer or mobile device, at the company website or through social media or via mobile apps.
Today's luxury marketer may never see his or her best customer. Instead, many affluent consumers are turning to the internet to investigate brands, form connections and make purchases. As they do, they are turning the world of marketing luxury upside down.