Existing Customers, Products and Services
In the second of a three-part article, we will discuss the next two resources that will make successful marketing possible for your business, whatever your budget may be. We have already discussed the #1 marketing resource that every business already has at its disposal - Positioning - that can build your brand or successfully at low cost or no cost at all. Now, let's cover two more.
Resource 2. Existing Customers
Many companies put their focus first and foremost on trying to market to new prospects, but I contend that the key to success is to market to existing customers and let them help you bring in new prospects. In fact, statistics indicate it costs 6-9 times more to attract a new client than to keep an existing client happy. You as women business owners can grow your businesses faster - and less expensively - by marketing to your existing clients.