Philanthropic marketing is essentially a win-win-win-win
Doing good things for society makes people feel good, and when a philanthropic spirit is incorporated into a company's marketing strategy, it's no different - owners feel good about being generous corporate citizens, employees have a sense of pride, customers feel good about doing business with companies that give back, charities see the donation tally grow and are able to increase awareness, and the beneficiaries of causes get what they need.
Philanthropic marketing means getting involved as a supporter, partner, sponsor or through planned giving. It's what we like to call feel-good marketing. When it's integrated into your "big" plan, it can do good things for revenues, but only if done right.
Here are a few things to remember when choosing the right philanthropic partnership: