It appears that Market Forecasts are on everyone's mind these days
A sample of over N=250 purchasers of market research put Market Forecasts on the top of their shopping list this year. Interestingly, customer satisfaction ratings for Market Forecasts were not achieving the same level of enthusiasm as the demand for forecasts. This misalignment appears to be clear market opportunity.
Those of you who have been in the business of sizing and/or forecasting markets or purchasing this type of analysis know there are numerous trap doors you can fall through. As Keynes once said, "We do not know what the future will bring, except that it will be different from any future we could predict" (John Maynard Keynes).