Heavy internet users spend more on luxury, but luxury clothing brands have catching up to do
For over a decade, the web presence of a luxury clothing and apparel brand has been easy to predict -- a Flash-based catalog with beautiful images but no way to make a purchase. These luxury brands have typically feared that selling online would dilute the experience of the brand, an experience they believed for too long that could only be had face-to-face in a department or luxury branded store.
However now, according to reporting from The New York Times (http://nyti.ms/9wANGu), luxury brands like Marc Jacobs, Jimmy Choo, and La Perla all are finally embracing e-commerce as a way to reach the highest-spending luxury consumer. Their targeting is right, but they have lots of catching up to do.