Affluent Consumers and How They Use the Internet, Social Media and Mobile Devices: an in-depth profile of the luxury online consumer
Meanwhile young affluent luxury shoppers reach more often for their smartphones to connect and learn.
If the recent recession brought with it marketer anxiety about finding, maintaining, and selling to an increasingly-skittish customer base, then the 'internet revolution' was the silver lining in the dark economic cloud.
A new survey from Unity Marketing found that four out of five affluent luxury shoppers logged online in the past three months from their desktop or laptop computer to make a purchase, shop for a gift, or research a product or service.
Mobile devices are increasingly important for brands to connect with young affluent fashion customers, aged 24-44, who use mobile apps at a rate two-times higher than mature affluents, 45-70.