Building a new product - you need to have the Marketing Courage to make it happen
Since the 280 Group works with a lot of startups (and also with larger companies that are trying to get breakthrough products off the ground) we'll oftentimes get to be there when the tough go-to-narket decisions get made. This article sums up a phenomenon that we see far too often.
Being in Silicon Valley there are many technical and product visionaries. I talk to people every day that are betting their homes, their short-term livelihood, their quality of life and sometimes even their families (though they don't realize this at the time) on developing a product that they believe in.