Syndicated Luxury Market Research Studies On The Giftware, Jewelry, Art And Wall Decor, Tabletop, Outdoor Living And Decorating, And Other Consumer Markets
Read our articles, surveys, reports and luxury tracking study on the luxury market, brands, marketers, lifestyle, affluent customers, luxury shoppers, trends, qualitative and quantitative market research and analysis to learn about brand preferences, shopping habits, and attitudes of luxury consumers. Then turn these insights into actionable strategies to reach high spending consumers.
Many articles are written by Pamela N. Danziger, an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. Pamela is president of Unity Marketing, a marketing consulting firm that specializes in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses or the 'classes'. She is also an advisory board member of Par Excellence Magazine.
Luxury Marketers Face New Challenges As The Economy Falters And Luxury Consumers' Hold Back On Lavish Spending
The market for luxury boomed in 2006, with the 22 leading global luxury companies reporting an industry-wide revenue increase of 10.2 percent over combined industry revenues in 2005. Topping the list of the fastest-growing luxury companies in 2006 were Giorgio Armani and IT Holding/Ittierre, both with revenues up over 30 percent; and Coach, LVMH and Swatch, posting revenue gains over 20 percent. This according to the latest report on the state of the luxury market published by Unity Marketing entitled Luxury Report 2008: The Ultimate Guide to the Luxury Consumer Market.
New Study to Discover How the Recession and the Housing Crisis Is Impacting the Market for Home Luxuries
Unity Marketing offering sponsorship opportunities for home luxury companies to participate in new survey among affluent consumers
Unity Marketing will conduct an in-depth survey among 750-to-1,000 affluent consumers who recently purchased luxury home furnishings or recently participated in a home remodeling or redecorating project or who built a new home.
Income and Assets Measure One's Success in Business and Career - Happiness Measures One's Success in Life
Just because affluent consumers have lots of money doesn't mean they are going to spend it buying more luxuries. That is why luxury marketers need psychological insights into the mindset of the luxury consumer market. Only by understanding the affluent consumer's underlying psychology can marketers tailor their marketing and branding strategies. As a consumer insights consulting firm specializing in the luxury market, Unity Marketing is taking the lead in providing not just facts and figures, but psychological insights for luxury marketers that will yield more loyal and more successful long term customer relationships with their affluent consumers.
Unity Marketing's Luxury Consumption Index drops to historic low of 54.4 points as 41 percent of luxury consumers expect to spend less on luxury in the coming year
The doldrums in the U.S. luxury market are expected to continue for at least the next six months based upon the latest survey of luxury consumer confidence conducted by Unity Marketing. The L§uxury Consumption Index (LCI) dropped 9.1 points at the close of the first quarter 2008 to a historic low of 54.4 points. This follows a precipitous drop of 23.8 points at the close of the fourth quarter 2007.
Pam Danziger will share the latest research on the power of the 'made in Italy' label to draw shoppers to retailers' stores in New York on May 16
American shoppers believe a product that carries the 'made in Italy' label offers quality, workmanship and style that is superior to items imported from other countries, according to a new survey among 1,300 affluent shoppers conducted by Unity Marketing. This finding offers retailers a powerful merchandising strategy for the current tough retail environment.