Syndicated Luxury Market Research Studies On The Giftware, Jewelry, Art And Wall Decor, Tabletop, Outdoor Living And Decorating, And Other Consumer Markets
Read our articles, surveys, reports and luxury tracking study on the luxury market, brands, marketers, lifestyle, affluent customers, luxury shoppers, trends, qualitative and quantitative market research and analysis to learn about brand preferences, shopping habits, and attitudes of luxury consumers. Then turn these insights into actionable strategies to reach high spending consumers.
Many articles are written by Pamela N. Danziger, an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. Pamela is president of Unity Marketing, a marketing consulting firm that specializes in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses or the 'classes'. She is also an advisory board member of Par Excellence Magazine.
Affluents Are More Likely To Use Social Media To Look At Brands, Rather Than To Commit To A Relationship With Them
Marketers are abuzz with the possibilities of social networking. In a new survey among 1,614 affluent luxury consumers (avg. income $239.3k), some 78 percent of affluent consumers have at least one social networking profile (usually on Facebook). From the marketers' point of view, social networking sites seem the logical place to close sales.
Department Store's Decision May Cut Costs, But Move The Venerable Chain One Step Closer To Being Indistinguishable Fom The Mass-Market Discount Stores
The white-glove image of the traditional department store -- with sales clerks readily avaiable to assist, no-questions-asked returns, and full-service gift wrap -- has become a thing of the past. Another signal of this retreat comes as Macy's announced it is eliminating its gift-wrap department in most of its stores as a cost-saving move.
Heavy Internet Users Spend More On Luxury Than Affluents Who Shop Less Often Online
Luxury marketers: How can you recognize your best potential customers? Look no further than the computer, because today's best prospect for luxury brands spends more time shopping online, according to a new Unity Marketing survey among 1,614 affluent luxury consumers (avg. income $239.3k.)
A New Unity Marketing Study Of The Gifting Market Finds That 'Black Friday' Isn't The Most Important Day On Retailer's Calendar:
Black Friday -- the traditional day after Thanksgiving on which retailers' account tallies switch from red to black -- has long been promoted as the most important day on the calendars of luxury marketers wishing to capture the Christmas gift shopper. New data on the gift shopping habits of consumers proves this perception is wrong.
According to Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market, a new in-depth report on gfting patterns and behavior, two-thirds of all shoppers who give Christmas gifts started their shopping for Christmas 2009 before Thanksgiving. Only one-third started shopping on Black Friday or after.
Greeting Card & Stationery Marketers Should Celebrate By Powering Their Marketing With New Data About Their Consumers
The U.S. Postal Services has named April to be National Card and Letter-Writing Month. The USPS's goal is to boost written -- and mailed -- communications to build relationships through cards and letters: "Touch them with a letter they can feel -- and keep."