Presented by Pam Danziger
President of Unity Marketing
and Par Excellence Magazine
Advisory Board Member
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR & Gucci, Diageo, Waterford-Wedgwood, Google, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
Follow Pam on Twitter http://www.twitter.com/PamDanziger
A More Diverse Affluent Market Is Emerging as the Affluent Segments of the Population Grow Faster than the Lower and Middle Income Segments
Unity Marketing focuses on providing marketers with the latest consumer insights on an increasingly diverse luxury market
U.S. households with incomes $100,000 and over are the fastest growing segment of the U.S. economy, according to data from the U.S. Census Bureau. The number of affluent households rose from 19.7 million in 2005 to 22.2 million in 2006, an increase of nearly 13 percent.
A new Unity Marketing survey of affluent shoppers finds they will disappoint retailers when their tax rebates arrive
If the luxury consumers are a guide, the 2008 Economic Stimulus Package rushed through Congress in order to jump start the economy will end up having little if any effect on spending, according to a new survey conducted by Unity Marketing. Among luxury consumers who expect to receive a tax rebate check, only 11 percent plan to go shopping to splurge on something special.
The financial news is grim, but there are opportunities for companies that keep their eye on the prize -- the newly cautious and conservative luxury consumer
Every passing day seems to bring more dismal news on the economic front. Whether the economy is actually in a recession or simply slowed down, most people agree 2008 will be a challenging year for marketers and retailers across the board. This holds for many luxury brands as well, based upon research among affluent consumers and their trends in spending conducted by Unity Marketing.
A New Study Of The Giftware Market By Unity Marketing Identifies Key Opportunities For Future Growth
Where people buy gifts is changing dramatically with more people saving time and money buying gifts over the Internet, rather than going to the store to shop. This according to the latest market research study of the $65.2 billion gifts and decorative accents market conducted by Unity Marketing.
In 2007 the Internet was the second most important shopping venue for giftware shoppers, trailing only discount department stores as a place of purchase. For purposes of this study giftware is defined as items that are designed and manufactured to be bought and given as a gift or collectible items that are designed and manufactured specifically for the purpose of collecting. The giftware market includes items such as occasion-specific giftware, personalized giftware, character-licensed giftware, collectible figurines, and others.
A New Study of the GIftware Market by UnityMarketing Identifies Key Opportunities For Future Growth
The market for gifts and home decorative accents reached $65.2 billion in 2007. This is according to a new in-depth study of the market conducted by Unity Marketing.
Overall this market grew 72 percent from 2002, rising from $37.9 billion five years ago. But giftware marketers cannot sit back and relax. Continued growth for individual retailers, manufacturers and brands depends upon careful analysis of the trends in the marketplace.