Presented by Pam Danziger
President of Unity Marketing
and Par Excellence Magazine
Advisory Board Member
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR & Gucci, Diageo, Waterford-Wedgwood, Google, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
Follow Pam on Twitter http://www.twitter.com/PamDanziger
Luxury Marketers Face New Challenges As The Economy Falters And Luxury Consumers' Hold Back On Lavish Spending
The market for luxury boomed in 2006, with the 22 leading global luxury companies reporting an industry-wide revenue increase of 10.2 percent over combined industry revenues in 2005. Topping the list of the fastest-growing luxury companies in 2006 were Giorgio Armani and IT Holding/Ittierre, both with revenues up over 30 percent; and Coach, LVMH and Swatch, posting revenue gains over 20 percent. This according to the latest report on the state of the luxury market published by Unity Marketing entitled Luxury Report 2008: The Ultimate Guide to the Luxury Consumer Market.
New Study to Discover How the Recession and the Housing Crisis Is Impacting the Market for Home Luxuries
Unity Marketing offering sponsorship opportunities for home luxury companies to participate in new survey among affluent consumers
Unity Marketing will conduct an in-depth survey among 750-to-1,000 affluent consumers who recently purchased luxury home furnishings or recently participated in a home remodeling or redecorating project or who built a new home.
Income and Assets Measure One's Success in Business and Career - Happiness Measures One's Success in Life
Just because affluent consumers have lots of money doesn't mean they are going to spend it buying more luxuries. That is why luxury marketers need psychological insights into the mindset of the luxury consumer market. Only by understanding the affluent consumer's underlying psychology can marketers tailor their marketing and branding strategies. As a consumer insights consulting firm specializing in the luxury market, Unity Marketing is taking the lead in providing not just facts and figures, but psychological insights for luxury marketers that will yield more loyal and more successful long term customer relationships with their affluent consumers.
Unity Marketing's Luxury Consumption Index drops to historic low of 54.4 points as 41 percent of luxury consumers expect to spend less on luxury in the coming year
The doldrums in the U.S. luxury market are expected to continue for at least the next six months based upon the latest survey of luxury consumer confidence conducted by Unity Marketing. The L§uxury Consumption Index (LCI) dropped 9.1 points at the close of the first quarter 2008 to a historic low of 54.4 points. This follows a precipitous drop of 23.8 points at the close of the fourth quarter 2007.
Pam Danziger will share the latest research on the power of the 'made in Italy' label to draw shoppers to retailers' stores in New York on May 16
American shoppers believe a product that carries the 'made in Italy' label offers quality, workmanship and style that is superior to items imported from other countries, according to a new survey among 1,300 affluent shoppers conducted by Unity Marketing. This finding offers retailers a powerful merchandising strategy for the current tough retail environment.