Presented by Pam Danziger
President of Unity Marketing
and Par Excellence Magazine
Advisory Board Member
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR & Gucci, Diageo, Waterford-Wedgwood, Google, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
Follow Pam on Twitter http://www.twitter.com/PamDanziger
While Carrie Bradshaw Seeks A Life Filled With Both Labels And Love, Unity Marketing Sees Lessons For Luxury Marketers About Adding Meaning To Their Message
She is still toting Chanel handbags, and she's still sporting her signature Manolo Blahnik shoes, but there is something else that Sex And The City's Carrie Bradshaw has acquired that should make luxury marketers sit up and take notice: a sense of shopping-related morality. In key moments in the movie Carrie shows a shift away from conspicuous consumption toward a more temperate, pragmatic approach to luxury. This is another sign of a shift occurring throughout the culture. It signals that luxury marketers need to emphasize meaning over image when promoting their products to today’s consumers.
Danziger To Present Major Findings From A New Study Sponsored By Google Of Ultra-Affluents And The Role Of Internet In Their Luxury Lifestyle
Talk Will Include First-Ever Look At Results Of A Survey With Millionaires – People Earning $1 Million Or More Per Year
Pam Danziger, president of Unity Marketing, will premier the results of an in-depth investigation sponsored by Google into the role the Internet plays in the lifestyles of the ultra-affluents.
The findings of the Google Ultra-Affluent study will be released at the Luxury Interactive 2008 Opening Night Reception hosted by Google, at 6:30 p.m. on June 17. (Only registered Luxury Interactive attendees can attend.
Unity Marketing's Latest Trend Report Uncovers Strategies For Targeting The Affluent 'Green' Consumer
The typical 'green' consumer is no longer certain to be a fashion-challenged, granol crunching wearer of Birkenstocks.
Today, the consumer looking to go green is increasingly likely to be an affluent professional woman dressed in an eco-friendly and animal-free Stella McCartney power suit with satin pumps.
And if you want the affluent green-conscious customer's dollars and loyalty, you need to pay attention to the priorities she finds important when making her selection of luxury goods and services.
Green luxury consumers look for social responsibility before making a purchase
Unity Marketing's Luxury Tracking Study Finds Young Affluents And Those Over 40 Choose Different Priorities For Reducing Their Luxury Budgets
With affluent consumer confidence about the U.S. economy and personal fortunes rocky during the early months of 2008, luxury marketers increasingly must target their message to the segment of affluent consumers most likely to make a purchase of their goods and services. Marketers can't afford to take a 'one-size-fits-all' approach to marketing to an increasingly diverse luxury consumer market.
Unity Marketing Plans To Conduct A New Survey Of The Tabletop Market - Sponsors Needed To Direct The Research And Define The Study's Objectives
What does your company need to know to stay competitive in the tabletop market? Unity Marketing would like to find the answers to your questions and apply its own unique brand of cutting-edge analysis to the findings, giving you a product that helps you better understand and target your tabletop consumers.
Unity Marketing plans to conduct a new survey of tabletop consumers in order to update its Tabletop Market Report. Companies that compete in the tabletop market, either as product and brand marketers or retailers, will benefit from the insights gathered in this survey of their target customer market.