Presented by Pam Danziger
President of Unity Marketing
and Par Excellence Magazine
Advisory Board Member
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR & Gucci, Diageo, Waterford-Wedgwood, Google, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
Follow Pam on Twitter http://www.twitter.com/PamDanziger
Marketers Can Participate In New Special Investigation Into How The Luxury Drought Will Impact The Luxury Travel Market In The Future
In the current recession the luxury travel sector has been particularly hard hit by cut backs in affluent consumer spending. Unity Marketing's Luxury Tracking Study fiound that spending by affluents on luxury experiences such as travel in the first half of 2009 is off by 16.1 percent, compared to last year.
Luxury Market's New Normal AFTER The Recession
Everybody is asking it: What is the 'new normal' in the luxury market after the recession? The answer is simple: The new normal won't be anything like the old normal, according to the findings of a new research study conducted by Unity Marketing.
Affluent Consumers Return To The Market With Heigthened Expectations Of Luxury Brands
This New Service Will Give Luxury Brands Managers New Depth And More Analysis In How Their Brands Measure Up To Those Expectations
The affluent consumer market is starting to emerge from the recession, according to the latest survey of luxury consumer purchasing and spending from Unity Marketing. For the affluent segment of the market, the recession bottomed out between third and fourth quarter 2008, and has been on a long, slow road to recovery through the first half of 2009.
New Unity Marketing Study Of The Luxury Market Finds That Six Out Of The Top Ten Fastest Growing Luxury Products In 2008 Are Beauty Products
Stevens, PA August 12, 2009 -- There is powerful new evidence of the 'lipstick effect' found in the latest research into the luxury market conducted by Unity Marketing. The 'lipstick effect,' a concept popularized by Leonard Lauder, chairman of Estee Lauder, states that during times of economic uncertaintny, wome will splurge on affordable luxuries such as lipstick as a substitute for more expensive items like clothing and jewelry.
Marie Claire Magazine Study Reports on Women's Issues
For the past nine months or so I have had the pleasure of working with Marie Claire magazine to conduct an issues and attitudes study of today's woman. The results provide powerful consumer insights into the psychology of women, her values and priorities and how her value system influences her as a consumer. We found a powerful – and empowered – woman who is in control of her destiny and controls the destiny of so many product and service brands with which she chooses to do business.
Marie Claire's Vice President/Publisher Susan Plageman who initiated this ground-breaking study of today's woman wanted to share some of the key findings with you.