Presented by Pam Danziger
President of Unity Marketing
and Par Excellence Magazine
Advisory Board Member
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR & Gucci, Diageo, Waterford-Wedgwood, Google, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
Follow Pam on Twitter http://www.twitter.com/PamDanziger
Do Luxury Brands Need an App for That? Reaching the Affluent Consumer Online:
New research study will answer your most pressing questions about how to use the Internet to connect with your target luxury customer and build your luxury brand
Users of the popular iPhone are accustomed to turning to their phones to manage every portion of their lives, using it to find driving directions, play games, and even function as a flashlight.
So, luxury brand Ralph Lauren decided to meet these consumers where they live, designing a free iPhone app that allows users to scroll through items from their most recent Fashion Week shows and peruse selections from Ralph Lauren's current collections.
Pam Danziger, Luxury Marketing Expert, And Greg Winston, Sales Guru, Team To Help Marketers Generate Top-Of-The-Line Growth By Turning Sales Professionals Into Marketers And Marketers Into Sales Professionals
The Census Department just released its advanced monthly report on retail sales for August 2009, and the news is grim. Going into the vital fourth quarter holiday shopping season, America's retailers are facing year-to-date declines approaching 10 percent. With a trend like this, retailers may be facing a 'red' Christmas.
The Market For Jewelry And Watches Is Being Disrupted By Dramatic Shifts In The Consumer Mindset —Research Holds The Key To Finding New Direction
New In-Depth Consumer Research Will Provide Vital Direction For Growth-Oriented Jewelry And Watch Marketers In Need Of New Direction
Not long ago, the consumer market for jewelry and watches was golden. But in the current recession, the jewelry and watch market has tarnished. Just one example is Tiffany -- The company's net sales during the first half 2009 dropped 19 percent overall, with sales in the vital U.S. market down a whopping 30 percent for the first half of the year.
Special Investigation Will Explore Future Of The Luxury Travel Market After The Recession
In the current recession the luxury travel sector has been particularly hard hit by cut backs in affluent consumer spending. The latest Unity Marketing Luxury Tracking Study found that spending by affluents on luxury experiences such as travel in the first half of 2009 is off by 16.1 percent when compared to last year.
Jimmy Choo Is Moving Foward With A Luxury Boom Brand Strategy In A Down Luxury Drought Market -- Chances Of Success Are Slim
The August 29 New York Times gives an in-depth profile of the Jimmy Choo company and the company's plans to expand their essential luxury brand known for designer shoes and fashion accessories into a lifestyle brand. The company's chief executive Joshua Schulman is quoted, "We're on a journey to transcend a great product into a lifestyle."
The essence of the revamped Jimmy Choo brand strategy is to bring on a new range of branded scarves and perfume and expand the existing line of handbags and eyewear. They are further exploring jewelry, watches and swimwear. In addition, the company plans to double the brand's boutiques to reach 105 worldwide. Click here to see the original NYT article.