Presented by Pam Danziger
President of Unity Marketing
and Par Excellence Magazine
Advisory Board Member
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR & Gucci, Diageo, Waterford-Wedgwood, Google, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
Follow Pam on Twitter http://www.twitter.com/PamDanziger
If you missed the November 12 webinar, Field Guide to the New Luxury Consumer Market, you can still participate
How to Recognize and Sell to the New Post-Recession Affluent Consumer
New Top-Of-The-Line Webinar Will School Luxury Marketers And Retailers About The New Luxury Consumer Market AFTER The Recession Virtual Webinar is accessible anytime, anywhere
If one thing is certain about the prospect of a post-recession luxury market, it is this: Once the recession ends, the luxury consumers aren't going to return to the way they were before and that includes affluent fashion customers.
Marketers cannot expect to serve the same customers in the same way that they did before the recession. Instead, savvy marketers need a field guide to marketing and selling to the new luxury consumers -- who they are, where and how they shop, and how their attitudes about luxury have changed for good.
Unity Marketing's Latest Survey Of Affluent Consumers Shows The Most Highly-Affluent Released Pent-Up Demand For Luxury In The Past Three Months
The data is in and the news is generally positive: affluent consumers spent more in the third quarter 2009 than they did in the second quarter. However, marketers‚ optimism should be tempered with realism, as a deeper look at the data discloses a dramatic difference in attitude toward luxury between ultra-affluent consumers (including affluent fashion customers) with the highest household incomes and affluents with a less robust income level. The findings are further confirmation that the coming post-recession luxury market will be far different from the one that came before.
This New Report Explores Americans' Decorating Traditions, Including Christmas And Other Holidays Throughout The Year, And The Decorations They Buy To Enhance Their Holiday Celebrations
The $18 billion seasonal decorations market is no longer just about Christmas. People's passion for holiday decorating has gone year-round, according to a new report from Unity Marketing. For more Americans, decorating their home for Halloween, Easter, Valentine's Day, and Fourth of July is now a family tradition.
Opportunity to Participate in New Consumer Insights Study of the Greeting Card, Stationery and Specialty Paper Products Market
Unity Marketing is launching a new research study into the consumer market for greeting cards, stationery and specialty paper products such as those used for crafting and hobbies. The goal of the research project is to help marketers understand the mindset of their current customers and find new opportunities in a changing market.
The research study will be conducted under the direction of study sponsors who will guide and direct the research effort and share thecosts of the study. As a result, study sponsors will gain many of the benefits of a custom market research study at the significantly reduced cost associated with a multi-client study. Pam Danziger, president of Unity Marketing, will lead the research initiative.
Pam Danziger, Luxury Marketing Expert, And Greg Winston, Sales Guru, Team To Help Marketers Generate Top-Of-The-Line Growth In The 'New Normal' Retail Environment
For the second year in a row, retailers face a holiday shopping season marked by cautious shoppers who will be slow starters when it comes to gift purchases and intent on bargains. Americans across all income levels are on edge about the security of their jobs, as the nation's unemployment rate approaches 10 percent. People will opt to save, rather than spend this holiday season.