Presented by Pam Danziger
President of Unity Marketing
and Par Excellence Magazine
Advisory Board Member
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR & Gucci, Diageo, Waterford-Wedgwood, Google, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
Follow Pam on Twitter http://www.twitter.com/PamDanziger
New Unity Marketing report finds consumers cutting back on Valentine's Day greetings card -- Make-your-own-cards offer consumers an attractive alternative with the personal touch
Valentine's Day is the third most popular holiday for greeting cards, behind Christmas and Mother's Day, but marketers in this space may not get their typical first quarter lift from card sales this year. In 2009 fewer consumers purchased greeting cards for holidays and occasions, such as birthdays, anniversaries and others, as compared to 2007 levels and this trend toward fewer greeting cards is expected to continue in 2010, according to a new study of the greeting card and stationery market from Unity Marketing.
Fair-Trade Marketer Ten Thousand Villages Has Discovered The Secret Of Successfully Marketing To Affluent Shoppers -- Make Them Feel Like They Are Doing Good Even When They Are Splurging On Themselves
Fair-trade marketer Ten Thousand Villages has found that giving back and doing good is good business. The latest issue of Forbes magazine profiled this unique non-profit retail chain which operates about 100 outlets and reports net sales of $24 million. The company exclusively sells artisan-made goods imported from underdeveloped countries.
Unity Marketing Gives Marketers Advance Warning Of Shifts In The Consumer Marketplace To Help Marketers Get Ahead Of The Trends
For some home furnishings retailers, furniture makers, and appliance manufacturers, the wait for the end of the recession appears to be over. According to news from Dow Jones, several major retailers and manufacturers in the home goods space -- including such major players as Best Buy, Home Depot, Lowes, and Williams-Sonoma -- all have posted positive sales reports in the last quarter, including an uptick in appliance sales.
Will You Recognize Your Post-Recession Affluent Customer?
New Unity Marketing report details attitudes and motivations of the new luxury consumer
Have you been scanning the luxury horizon, looking for signs of those "green shoots" that signal the regrowth of the market after the recession? If so, be aware that you may not recognize the new species of luxury consumer that will make up your new, much-changed target market.
New survey planned to focus on trends in gift purchases and what gift buyers will be shopping for in 2010 and beyond
At the close of 2009 most economists believe the worst of the recession is over, but they also predict a slow recovery through 2010 and beyond. Further marketers and retailers are not likely to find this year's holiday gift shopping season to be significantly better than last year -- even if it isn't any worse. With the holiday gift shopping season drawing to a close, now is an ideal time for marketers and retailers to get ready for Christmas 2010 and beyond.
Marketers and retailers dependent upon the gifting consumer market have a unique opportunity to get a read on the consumers and their plans for gift giving throughout 2010 by sponsoring a new multi-client study of the gifting consumer market.