Presented by Pam Danziger
President of Unity Marketing
and Par Excellence Magazine
Advisory Board Member
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.
Advising such clients as PPR & Gucci, Diageo, Waterford-Wedgwood, Google, Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board, Pam taps consumer psychology to help clients navigate the changing consumer marketplace.
Follow Pam on Twitter http://www.twitter.com/PamDanziger
Affluents Are More Likely To Use Social Media To Look At Brands, Rather Than To Commit To A Relationship With Them
Marketers are abuzz with the possibilities of social networking. In a new survey among 1,614 affluent luxury consumers (avg. income $239.3k), some 78 percent of affluent consumers have at least one social networking profile (usually on Facebook). From the marketers' point of view, social networking sites seem the logical place to close sales.
Department Store's Decision May Cut Costs, But Move The Venerable Chain One Step Closer To Being Indistinguishable Fom The Mass-Market Discount Stores
The white-glove image of the traditional department store -- with sales clerks readily avaiable to assist, no-questions-asked returns, and full-service gift wrap -- has become a thing of the past. Another signal of this retreat comes as Macy's announced it is eliminating its gift-wrap department in most of its stores as a cost-saving move.
Heavy Internet Users Spend More On Luxury Than Affluents Who Shop Less Often Online
Luxury marketers: How can you recognize your best potential customers? Look no further than the computer, because today's best prospect for luxury brands spends more time shopping online, according to a new Unity Marketing survey among 1,614 affluent luxury consumers (avg. income $239.3k.)
A New Unity Marketing Study Of The Gifting Market Finds That 'Black Friday' Isn't The Most Important Day On Retailer's Calendar:
Black Friday -- the traditional day after Thanksgiving on which retailers' account tallies switch from red to black -- has long been promoted as the most important day on the calendars of luxury marketers wishing to capture the Christmas gift shopper. New data on the gift shopping habits of consumers proves this perception is wrong.
According to Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market, a new in-depth report on gfting patterns and behavior, two-thirds of all shoppers who give Christmas gifts started their shopping for Christmas 2009 before Thanksgiving. Only one-third started shopping on Black Friday or after.
Greeting Card & Stationery Marketers Should Celebrate By Powering Their Marketing With New Data About Their Consumers
The U.S. Postal Services has named April to be National Card and Letter-Writing Month. The USPS's goal is to boost written -- and mailed -- communications to build relationships through cards and letters: "Touch them with a letter they can feel -- and keep."